“Fake Teams in Unlicensed Racing Video Games” -NASCAR’s $54 Billion Manufacturer Savagely Trashed by Fans Over Massive Identity Move

Logos and symbols have been an integral part of a brand’s identity, how it is valued in the market, and how it is perceived by customers all over the world. It’s more about the logos and their tag lines that the customers identify the most and connect a deep-rooted relationship with the brand or make them loyal customers of the brand.

Whether it is the golden arches of the food chain brand McDonald’s or the red-colored background where Coca-Cola is written in a wave pattern, these symbols have become an indispensable part of the company’s marketing structure which has been carried forward for generations. These logos are also part of memories that people associate with themselves.

While changes are an inevitable part of life, oftentimes changing these logos to be in tune with the passing of time and suit the changing tastes. However, more often than not, this re-branding turns out to be a bad decision as people fail to identify the brand with the new logos. And one such re-branding of a NASCAR car manufacturing logo is turning out to be costly.

Ford Performance re-brands itself by launching its new logo

A die-hard motorsport fan or a NASCAR fan in general, surely remembers the different brands that make the car liveries and also the driving suits of the drivers. Whether it is the FedEx logo on Denny Hamlin’s car or the sign of green M of Monster Energy drinks on the hood of Kurt Busch’s car. These logos have become a significant part of the drivers. 

The redesigning of these logos will surely take time for the fans to settle down. This is the same trajectory that Ford Performance is facing after it redesigned its brand logo. The company values at $54 billion as of June valuation, faced the wrath of the fans for its new and updated company symbol. While a typical Ford logo contains an oval, within which the name of the car company is written with its signature blue and steel color.

But in an effort to rebrand itself and mark its position in the world of motorsport, the company on Friday reintroduced a Mustang that adorned the car. The Lee-designed livery displayed a much more minimalistic and simplified look. In place of the traditional Ford Performance logo along with the signature oval, the cars will simply display the symbol of FP. 

This symbol is set to be used across all car merchandise and liveries, along with the advertisement of the brand.

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Fans tear to shred the new logo of Ford Performance by its sarcastic comments

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The traditional Ford Performance symbol has been the essence of the company, and the re-designing of the logo into a more simplified look is surely not settling well with the netizens. They were quite critical of the fact and left their sardonic comments under the post on Reddit.

A few dissatisfied netizens wrote, “That looks like one logo of the fake teams in unlicensed racing video games.”

This netizen also wrote, “Or an unlicensed Florida Panthers knockoff, or an EB Games knockoff from a street racing game circa 2004.”

“This looks like a logo I could make for my team in GRID: Legends”

Others also wrote, “Looks like a cheap knock-off athletic brand logo.”

“The negative space inside of the F and P is how they’re going to re-profile Autoclub.”

Although the company is excited to display the new logo on its products. But it also proves the fact that fans of motorsport are yet to accept the new design of the logo. They were outright caustic about the fact and it will surely take time for them to welcome it with open arms.

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