Remember when Hulk Hogan decided to sponsor the Xfinity Series SS-Green Light Racing car at Pocono? NASCAR has been increasing in popularity, and athletes from other walks of life are turning to the sport to showcase their brand. Although Hulk Hogan wanted to promote his Real American Beer, the next celebrity to do so turned out to be a boxer.

Jake Paul started his career on YouTube before becoming an international sensation on YouTube and boxing. But besides just boxing, there are many things that he is involved in, such as his latest men’s personal care brand called “W.” As more brands head toward NASCAR to promote themselves, let’s see which team will ‘W’ be driving with at the upcoming Darlington race.

Jake Paul sponsoring a NASCAR team

Jake Paul’s ‘W’ men’s personal care brand has announced a sponsorship deal with MBM Motorsports for the upcoming Southern 500 at Darlington Raceway. The partnership will see the ‘W’ brand prominently featured on the No. 66 car, driven by Timmy Hill.

Timmy Hill, a seasoned driver known for his versatility and experience in the NASCAR Cup Series, will pilot the W-branded car in one of the most prestigious races of the season. One thing to know about MBM Motorsports is that they run part-time cars in the Cup Series and the No. 66 Ford will have its 9th start of the season.

The team is going with an American-themed livery where the car is painted red, blue, and white with a dash of fluorescent green products on the car. Along with displaying the products, the car is heavily covered with “W” branding with “Get W at Walmart” paint above its rear tires.

Another sponsor that has backed Timmy Hill throughout his career is Coble Enterprises, who will be co-sponsoring the car with the $80 million net worth sensation’s brand. In the past, Coble Enterprises sponsored the No. 66 car with B. J. McLeod at the Brickyard 400 at Indianapolis Motor Speedway, and Timmy Hill’s car’s livery looks similar to the style they ran over a month ago.

What do we know about Jake Paul’s W

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Jake Paul’s men’s care brand, W, has been making serious waves since its June launch. They just raised a cool $14 million in seed and Series A funding, with Shrug Capital leading the charge. The whole idea behind W is to give Gen Z guys a much-needed upgrade in their personal care routines without breaking the bank—all their products are under $10.

Fans can find them exclusively at Walmart and on Walmart.com, and they’ve already hit the ground running with a lineup of vitamin-infused, vegan, and cruelty-free products that are selling like hotcakes. Thanks to this funding, W is now valued at over $150 million and has big plans to expand its product line and reach even more customers.

What’s cool is that a bunch of big names like Celsius CEO John Fieldly, rapper Lil Durk, and athletes like Nick Kyrgios and Naomi Osaka are backing W. With the NASCAR sponsorship, Jake Paul, along with his co-founders Geoffrey Woo and Woodie Hillyard, are all about shaking up the men’s care industry by displaying their brand in front of them.

Instead of going the usual direct-to-consumer route, they teamed up with Walmart right out of the gate, and it’s paying off big time. With that said, are you excited to see how Timmy Hill performs in the upcoming race at Darlington? Share your thoughts with us in the comments below.