Richard Childress Racing is not the powerhouse team they used to be. A three-decade drought for the Cup Series championship is a tough pill to swallow for the veteran owner and his entire team. However, you’ve got to hand it to Richard Childress and the team that they’ve been hard at their job, despite fortunes not favoring them. With the 2024 Cup Series season on the horizon, the 78-year-old veteran owner affirmed that the target remains the same – to chase that elusive championship.

Childress aiming for more than just a championship win

When a personality like Richard Childress speaks, you take notes and just grasp the energy as well as the vision. This is what the RCR employees did when their boss spoke about his objectives for the 2024 season during the team lunch on Wednesday. Still chasing the elusive dream, he stated, “To be the best, That’s my goal. That’s why I’m still here.”

After battling for thirty-odd years without meeting expectations, giving up became an easy choice. But that does not work for Richard. As per NBC Sports, he explained the driving force that keeps him motivated, despite the disappointments of all these years. He said, “What keeps me going? I think chasing that elusive championship.”

“I can leave tomorrow and it’d be over. I don’t need to do what I’m doing, but I feel responsible for every employee I have here, and I don’t want to walk away from them unless I know they’re going to be taken care of. And I still want to win that elusive championship.”

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One might think that a successful and ambitious owner of a NASCAR team might not have any regrets. However, talking to NBC, Childress spoke about his time with Kevin Harvick and lamented the lost opportunities with him.

Was Harvick RCR’s best bet to retain their lost glory?

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Kevin Harvick’s legacy in NASCAR cannot be just defined by his single championship win in 2014. Especially considering his time in Richard Childress Racing when came tantalizingly close to winning the championship in 2010 and 2013. The third-place finish was the common theme that followed all those years, and since then, the team has never been able to put up a championship contention team. Harvick’s departure left a big void in the RCR, and since then, it has been a downhill ride for the team.

Expressing his regrets, Childress added, “Kevin Harvick was right there. If I had one thing that I regret about Harvick is not winning the championship with him. I felt we were so close so many times. Jimmie [Johnson], a lot of times had it wrapped up, but we were always third or fourth right in there.”

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Looking on the bright side for RCR. They have brought in 2-time Cup Series champion Kyle Busch to the team, who has sparked up the winning spirit back in the camp. However, he will need to pull his socks up and put up a better finish than last season.