Despite 10x Bigger TV Deal Than F1, Fans Slam NASCAR’s Unethical Tactics in $820 Million Annual Package

It’s a tricky position to be in for NASCAR right now. They’re on the verge of a new media rights deal, their biggest ‘unofficial’ threat/competitor, Formula 1 is in the States for the Austin GP, and they have announced their own new media deal.

According to journalist Adam Stern, F1’s new deal with ESPN for the next three years will see the media giant airing the rapidly growing sports races commercial-free. Along with that, the extension also includes additional streaming rights as well as more shoulder programming.

The deal is reportedly somewhere between $75 million-$90 million.

A good deal in short.

But, as we know, NASCAR fans are, let’s just say, pretty critical of their own sport, and for good reason.

So naturally, they didn’t miss a beat in pointing out, albeit sarcastically, what their sport can never do that F1 just did, especially about airing the races without commercial breaks.

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NASCAR is in “total misalignment” with its teams’ interests

As the new deal is approaching in NASCAR, teams are beginning to put their foot down on their demands, the biggest of which is them wanting a bigger share of the pie in the revenue model.

But there is resistance from the other end.

This was something that 23XI Racing’s Curtis Polk, who is also a long-time business partner of Michael Jordan, touched upon.

“There’s a total misalignment of interests,” he said. “As a result, the economic model is broken for the teams. The sustainability of the teams in this sport is not very long-term unless we have a fundamental change in the model.”

NASCAR then countered this claim with a statement of their own in which they acknowledged the challenges faces by the teams.

“A key focus moving forward is an extension to the Charter agreement, one that will further increase revenue and help lower team expenses,” they emphasized.“Collectively, the goal is a strong, healthy sport, and we will accomplish that together.”

Will they be able to do so?

Let us know in the comments below.

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