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DOVER, DELAWARE – MAY 16: Bubba Wallace, driver of the #23 McDonald’s Toyota, and Denny Hamlin, driver of the #11 FedEx Office Toyota, talk on the grid during the NASCAR Cup Series Drydene 400 at Dover International Speedway on May 16, 2021 in Dover, Delaware. (Photo by Sean Gardner/Getty Images)

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DOVER, DELAWARE – MAY 16: Bubba Wallace, driver of the #23 McDonald’s Toyota, and Denny Hamlin, driver of the #11 FedEx Office Toyota, talk on the grid during the NASCAR Cup Series Drydene 400 at Dover International Speedway on May 16, 2021 in Dover, Delaware. (Photo by Sean Gardner/Getty Images)
Sponsorships are an essential part of NASCAR. It is an undeniable fact that bigger brands and companies sponsor the cars to make sure a driver can bring their car on track every weekend. And the same goes for 23XI drivers, Bubba Wallace and Kurt Busch.
However, sponsors come with certain commitments that drivers have to keep in mind. And, the drivers might not always be very accommodating to them. And the 23XI drivers, Bubba Wallace and Kurt Busch are no different.

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LOS ANGELES, CALIFORNIA – FEBRUARY 06: Bubba Wallace, driver of the #23 DoorDash Toyota, talks with co-team owner Denny Hamlin, driver of the #11 FedEx Express Toyota, after the last chance qualifying race for the NASCAR Cup Series Busch Light Clash at the Los Angeles Memorial Coliseum on February 06, 2022 in Los Angeles, California. (Photo by Chris Graythen/Getty Images)
In fact, 23XI Racing’s co-owner, Denny Hamlin revealed an important tradition of the team that the drivers aren’t quite fond of.
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Denny Hamlin Shares The Reason He Has To Shut Bubba Wallace And Kurt Busch Up
A recent episode of the Dale Jr. Download, hosted by NASCAR’s most popular man, Dale Earnhardt Jr., featured Denny Hamlin. The 2 talked about how the Joe Gibbs Racing driver feels on and off track.

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Mar 12, 2022; Avondale, Arizona, USA; NASCAR Cup Series driver Denny Hamlin (11) during practice for the Ruoff Mortgage 500 at Phoenix Raceway. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
And, the 23XI Racing co-owner talks about the way the team involves the sponsors to keep good relations with them. He said, “Instead of a drivers meet now we have a thing called the 1948 where they have host, you know, perspectives. Sponsor, or big-wigs, or VIPs for the team. At 23XI we host a lot of our sponsors there and it’s an ability for them to meet multiple drivers.”
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However, Hamlin reveals the drivers are anything but happy about it. In fact, he said, “My drivers spout off to NASCAR about it, oh it’s just a waste of time, this is BS, whatever.” However, Denny doesn’t seem to take it as he responds, by saying, “Shut up, this is good for our team. This is how we talk to our sponsors.”
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He understands the drivers, but he also needs sponsors for the team as he said, “I know it’s a pain in the a**, but we need it.”
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