It’s not just revved-up engines that create the loudest roars on NASCAR tracks. Mammoth sponsorship deals and strategic partnerships among teams also make ripples. Two weeks earlier, it was Anheuser-Busch’s deal with Trackhouse Racing, and now it’s an out-of-the-blue multi-million dollar deal that NASCAR has confirmed.

This was the topic at hand as Denny Hamlin and Jared Allen sat down recently to discuss the game-changing $805-million deal between NASCAR and the CW Network for the exclusive broadcasting rights of the Xfinity Series. The agreement, set to run from 2025 to 2031, will see all 33 Xfinity races broadcasted on free, over-the-air television. However, the involvement of Amazon could potentially play a key role in this monumental deal.

Denny Hamlin sheds light on NASCAR’s deal with CW

As the news broke about the CW Network becoming the exclusive home of the NASCAR Xfinity Series. Jared Allen and the JGR veteran Denny Hamlin provided intriguing insights into the details of the potential $805 million deal. With NASCAR likely to be involved in production, they will have the opportunity to offer this production expertise to potential partners, like Amazon, who may wish to bid on the sport for broadcasting rights. By establishing itself as an all-inclusive package. NASCAR aims to entice potential partners by handling the production costs and making the Xfinity Series a highly attractive investment.

While discussing the new deal between NASCAR and CW, here’s how the conversation went down on the podcast.

“Immediately when we saw this. Cup car owners are like, alright, let’s try to do the math. Let’s try to figure it out,” said Hamlin. “What’s in this deal, what’s not in this deal? How does it relate to the current deal? The information I gathered from the sources I have is like. It’s… what it was was $75 million-ish, and then you go to $115 million. What’s not included though in that $115 million is that NASCAR is going to produce the Xfinity series.”

“So likely they’ll be producing it out of Charlotte, wherever the race is,” he continued. “They won’t be traveling a whole lot of people, and NASCAR will then charge back whatever the production cost is to them, to produce this to CW.”

“So, they’re setting themselves up to be all-inclusive. Hey you, wanna bid on our sport? We can help produce the sport, you don’t have to put that cost in. I guess the only thing to discuss really is what is the production cost.” Hamlin concluded.

The significance of the NASCAR Xfinity Series deal with the CW Network has been appreciated and backed up by both CW and NASCAR’s Officials since it came to light.

CW’s and NASCAR’s thoughts on cracking the multi-million dollar deal

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CW’s President, Dennis Miller, expressed excitement about transforming the viewing experience for fans with the Xfinity Series on their network. And so, the move to free, over-the-air broadcast television represents a significant shift for the series, marking a historic moment for the sport. NASCAR’s Senior Vice President, Brian Herbst, echoed similar sentiments, emphasizing the importance of reaching a wider audience and elevating the series’ popularity.

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According to SVG NEWS, both Brian and Dennis have given their thoughts on the $805 million deal. Dennis Miller said, “Landing the NASCAR Xfinity Series is a game-changer for The CW and our CW Sports division. And it represents another important building block in our programming strategy. Live sports are the most-watched television content. And with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans.”

Brian Herbst also shared the sentiment about the deal and said. “CW’s leadership shared a compelling vision for cultivating the next generation of NASCAR talent by bringing the NASCAR Xfinity Series exclusively to broadcast television. And we are thrilled for the opportunity to partner with them. With more than one million viewers tuning in each week to see NASCAR’s future stars battle some of its biggest names at our most legendary tracks. NASCAR Xfinity Series consistently delivers the moments that excite current fans and create new fans of our great sport.”

As the Xfinity Series races towards an exciting new broadcasting era. The impact of this deal on NASCAR’s future and potential interest from major players like Jeff Bezos remains a topic of discussion. So let us know your thoughts on the matter in the comments.

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