To most NASCAR enthusiasts, the Daytona 500 isn’t just a race. It’s an experience about the cacophony of engines, a deafening rush of stock race cars speeding past, and the electric thrill of a crowd that’s akin to any of the most pulsating sporting events in the world. What if you could experience all that, minus actually attending the race?

That is exactly what Cosm, NASCAR, and Fox Sports want to bring to the fans this year. The cutting-edge shared reality technology in Cosm promises to change everything about how one experiences the Great American Race. If you have ever wished that you could feel the turns, the tension, and the thrill as if you were right there at the grandstands, this may be the closest thing to it.

So, What is Cosm?

Imagine this: You walk into a venue, take your seat, and suddenly, the walls around you become the Daytona International Speedway. You’re no longer just a spectator—you’re in the middle of the action. That’s what Cosm is all about. Cosm is pioneering immersive entertainment: live sports, merged with technology in wonderful visual effects and unmatched experience.

In place of viewing flat on a flat screen, you are engulfed by massive curved LED walls that wrap around your field of vision and immerse you into an event. This isn’t virtual reality—there’s no headset required. It’s a shared experience, meaning you’re still enjoying the race alongside fellow fans, reacting to every close call and photo finish together.

Cosm may be called the ultimate future concept. However, the company is quietly assembling its immersive empire. Formed in 2020, Cosm has rapidly gained traction over the years and has generated upwards of $250 million in funding, establishing a billion-dollar valuation. But their ambition does not stop there; it extends beyond sports.

They have collaborated with theme parks, museums, and even NASA, creating immersive experiences where the distinction between reality and digital storytelling becomes incidental. Their ultimate aspiration? Bringing people into the action like never before. Today, with NASCAR and Fox Sports, they are about to bring their technology to the biggest racing stage: The Daytona 500.

Evolution has always been a part of NASCAR. From embracing in-car cameras to leading the charge with data-driven racing insights, they’ve always found ways to bring fans closer to the action. This Cosm partnership is a game-changer, though.

The Daytona 500 is a spectacle in itself, but can you imagine seeing it in a fully immersed environment, where the race surrounds you, you can hear the roar of engines all around, and every turn comes almost tangibly toward you. This is the next best thing for fans who cannot make it to Daytona.

Who can enjoy this revolutionary technology of Cosm?

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Sports fans have tuned into TV screens from the comfort of their couches for generations. This is a new approach from Cosm. This isn’t just about watching the Daytona 500—it’s about feeling it. The speed, the strategy, the sheer adrenaline—all in a way that’s never been done before. Cosm currently offers two flagship locations through which you can experience the Daytona 500 like never before:

Los Angeles, California: A 65,000 square-foot venue that is comprised of an 87-foot diameter dome that contains up to 1,700 guests

Dallas, Texas: Located in The Colony, a venue offering similar immersion through state-of-the-art facilities designed for live sports and entertainment.

Both venues are built to make you feel like you’re inside the race, with an emphasis on high-definition visuals, 3D sound, and shared excitement that traditional broadcasts just can’t match.

If you’re eager to try this next-level Daytona 500 experience, here’s how you can get in: Visit Cosm’s official website to browse upcoming events. Purchase tickets through the Cosm app or their online platform. Select your experience level—you may even have the option for different seating arrangements to ensure an extremely immersive view.

Cosm venues are notoriously quick to sell out for shows like this, so if you’re remotely considering attending, it’s best to secure your seat as soon as possible when tickets open up. So, whether you’re a lifelong NASCAR fan or someone who just loves cutting-edge experiences, this is something worth trying. Who knows? This could be the future of sports viewing—and you could be among the first to experience it.