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NASCAR paint schemes have an undeniable charm that delights fans when watching races. Not only do sponsors play a crucial role in attracting more supporters to a team, but the aesthetic appeal of the cars themselves adds another layer of excitement.

In the upcoming race at Pocono Raceway, JR Motorsports is set to continue its tradition of throwing back to iconic schemes. This time, it’s full-time driver Justin Allgaier’s car that will sport a brand new paint scheme, as shared in a recent Instagram post by JR Motorsports. The introduction of a new sponsor has reignited the nostalgic memories of old-school NASCAR fans, as the design pays homage to the legendary driver Kevin Harvick

JR Motorsports Announces Exciting New Sponsorship

In a delightful throwback to 2006, Kevin Harvick’s car was famously sponsored by Reese’s, creating nostalgic moments for fans. The decision to bring back this iconic sponsorship has once again stirred up excitement and fond memories among fans, especially when Harvick secured a victory at New Hampshire in Reese’s car that year

This time, the esteemed American brand will sponsor a JR Motorsport car in the upcoming Xfinity Pocono event on July 23rd. The car, driven by Justin Allgaier, who currently sits in third place in the rankings, will feature a captivating orange color scheme Reese’s. The eye-catching design will showcase two scoops of ice cream, representing the partnership with Reese’s Ice Cream.

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The official Instagram account of JR Motorsports recently shared a sweet photo of Allgaier’s car adorned in the vibrant orange hue, evoking memories of Harvick’s iconic #29 car. The photo, is accompanied by a caption that playfully asks, “Two scoops with trophy on top?”

The Pioneering Sponsorship that Shaped JR Motorsports

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Unilever, a global leader in supplying food, refreshments, home, and personal care products, has been a steadfast sponsor of JR Motorsports since 2009. Their enduring partnership with the team has reached an impressive milestone of 15 years, showcasing their commitment to the sport of NASCAR.

Dale Jr, expressing the significance of Unilever’s involvement with the team, said, “We’ve been partners with Unilever since the very early days of JR Motorsports. They’ve been with us as our program has grown and been an important part of our success – on and off the track. They’re a key component of our company. I’m grateful for their support, and I’m happy to watch our partnership continue to grow.”

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In 2022, Justin Allgaier drove his Unilever-branded car to victory at Darlington Raceway, showcasing the successful collaboration between the team and the sponsor. As the upcoming race at Pocono approaches, it will be intriguing to see how Allgaier performs behind the wheel of the Reese’s car