After shaking things up at the Los Angeles Memorial Coliseum for two years, NASCAR’s Clash is heading back to its roots. The 2025 edition of the preseason exhibition race will take place at the legendary Bowman Gray Stadium in Winston-Salem, North Carolina—a venue that oozes history and hardcore racing vibes.
The announcement of a sellout crowd at Bowman Gray might sound like a win, but it’s sparked plenty of debate among fans. From the stadium’s capacity to the frigid February weather, critics are already questioning if this move is a step forward—or a misstep. Kip Childress, a respected NASCAR insider and trusted ally of Dale Earnhardt Jr., wasn’t about to let the doubters off the hook.
Kip Childress claps back with a snowy comparison
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Rumors have been swirling that the Bowman Gray Clash might flop because of its timing in winter. The argument? Cold temperatures could scare fans away. Kip, now the executive director of Dale Jr.’s CARS Tour and a longtime NASCAR official, had the perfect rebuttal.
“I keep hearing that the potential cold temperatures will keep away @NASCAR fans from the @NASCARClash at Bowman Gray,” Kip tweeted. “And then I see these fans in Buffalo. I will continue to say that race fans are the best fans in all of professional sports…and they will pack the Madhouse in February!!”
Kip’s tweet came hot—or rather, cold—on the heels of a snowy Buffalo Bills game against the San Francisco 49ers. Despite heavy snowfall at the Highmark Stadium in New York, the Bills clinched the AFC East in front of a raucous, packed crowd. For Kip, the comparison was clear: if NFL fans can bundle up for their team all the way up in freezing New York, NASCAR’s diehards will do the same at North Carolina’s Bowman Gray, lovingly known as “The Madhouse.”
I keep hearing that the potential cold temperatures will keep away @NASCAR fans from the @NASCARClash at Bowman Gray…and then I see these fans in Buffalo. I will continue to say that race fans are the best fans in all of professional sports…and they will pack the Madhouse in… pic.twitter.com/l6BaKeFrqp
— Kip Childress (@KipChildress) December 2, 2024
But does the change inspire confidence? Let’s find out.
Bowman Gray vs. the Coliseum: A clash of expectations
The move to Bowman Gray is a stark contrast to the glitzy Hollywood experiment that was the Los Angeles Memorial Coliseum. In 2022, NASCAR turned the Clash into a spectacle, building a quarter-mile track inside the iconic venue. The flashy event drew 50,000 fans in its debut, but attendance and TV ratings steadily declined, hitting a low of 15,000 fans and only 1.5 million viewers in 2024 for the first pre-season race.
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For many, Bowman Gray feels like a return to NASCAR’s roots—a chance to recapture the authenticity that hardcore fans felt was lost. The short track, with a capacity of 17,000 plus standing room, has been a staple of grassroots racing since 1949. It’s close-quarters racing and the no-holds-barred atmosphere is what fans have long loved about the Clash.
But not everyone’s thrilled. Skeptics point to logistical concerns, like Bowman Gray’s size and February’s unpredictable weather. Some fans on social media dismissed the sellout as no big deal, with sarcastic comments like, “All 500 seats????” and “U mean all of 15k has sold out? No way.” Others remain bitter about the Clash’s departure from Daytona International Speedway, where it spent decades as a beloved preseason tradition.
The animosity stems from NASCAR’s attempt to reinvent the event for broader appeal. By relocating the Clash to Hollywood, they hoped to attract a younger, more diverse audience. While it worked initially, many longtime fans felt alienated, calling for a return to racing’s heartland. Bowman Gray, they argue, is the antidote to the Coliseum’s over-the-top glitz.
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The sarcastic tweets and cold-weather fears may dominate fan’s minds for now, but as Kip Childress pointed out, the Madhouse has always been a place where passion triumphs.
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Can Bowman Gray's 'Madhouse' atmosphere outshine the glitz of Hollywood's Coliseum?
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