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Dale Earnhardt Jr(L) & Kevin Harvick(R) | Image credits: Imago
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Dale Earnhardt Jr(L) & Kevin Harvick(R) | Image credits: Imago
The Truck Series is undergoing some major changes. To cut costs, a collaboration committee comprising NASCAR and seven teams representing 24 entries has suggested a drastic measure, which the sanctioning body has approved. For the 2025 season, the teams will have to make new firesuit uniforms for their crew members, which will be worn for the entirety of the upcoming campaign. However, the decision has led to varied reactions from the motorsports community, leaving some scratching their heads.
Kevin Harvick and Josh Reaume have already shared their thoughts about the recent developments, while Dale Earnhardt Jr. has remained surprisingly tight-lipped. Junior’s approach is a stark contrast to his sister Kelly Earnhardt, who didn’t hesitate to take to social media after the news broke out.
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Dale Earnhardt Jr. refuses to be drawn into Truck Series debate
NASCAR’s decision seems like a strange one. To cut costs, Truck Series teams will have to pay upfront to make all-new uniforms, while taking off branding from behind-the-wall crew members also means a valuable income stream has been compromised because of the sanctioning body’s latest rules. At a time when teams in the lower tiers are already struggling to remain financially sustainable, is it in their best interest to strip away sponsorship opportunities on firesuits? Plenty within the stock car racing community don’t seem to think so.
Responding to Matt Weaver’s article about NASCAR placing restrictions on pit crew firesuits in 2025, Kevin Harvick said, “What in the world is happening….”, highlighting how shocked he is by the latest development. However, unlike his sister Kelly, Dale Earnhardt Jr. refused to get involved in the conversation and simply uploaded a GIF in response to the 2014 Cup Series winner’s tweet that said, “No comment”.
While Dale Earnhardt Jr. remains guarded about NASCAR’s latest rule change, Harvick didn’t hesitate to make his thoughts known. When asked if there was a short-term solution that would help Truck Series teams save money, the 48-year-old went on to say, “First don’t add more races to the schedule”. The California native wasn’t the only high-profile NASCAR figure to open up about the ongoing dilemma, as Denny Hamlin also chimed in, tweeting, “Its called cutting your way to prosperity Kev. Duhhh”.
— Dale Earnhardt Jr. (@DaleJr) November 30, 2024
The Joe Gibbs Racing veteran went on to share a FOX Sports article about the anti-trust lawsuit, highlighting NASCAR’s monopolistic practices. While it may seem like a Cup Series issue at face value, could being able to purchase uniforms from select suppliers be seen as an anti-competitive practice? Is NASCAR helping its Truck Series teams save costs by spending upfront on new firesuits in 2025? While Dale Earnhardt Jr. has been reticent about the latest rule change, his sister was more forthcoming about the latest developments.
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Kelly Earnhardt unconvinced by NASCAR’s cost-saving measure
It seems like Kevin Harvick and Denny Hamlin weren’t the only ones who have doubts about NASCAR’s cost-saving initiative for the Truck Series. Dale Earnhardt Jr.’s sister also made her thoughts known on social media, in response to Matt Weaver’s article that broke the news. At a time when sponsorships are hard to come by, taking away an important asset in terms of branding on firesuits could have a crippling effect on racing teams, who rely on any income stream they can get their hands on to remain sustainable.
On that note, Kelly Earnhardt went on to tweet, “So why not require current branding instead? Or at least current team branding. Mandating you can utilize an asset for sponsorship sales in a sport where sponsorship makes up the bulk of our funding doesn’t make sense to this business owner.” While the more established Truck Series teams might not be affected as much by the rule change, the decision will affect the second-hand firesuit market and some of the smaller teams that rely on sponsorships to keep their operations intact.
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On this note, Josh Reaume, the owner of RB Racing went on to say, “For instance next year, teams will be required to have non sponsor branded behind the wall fire suits. This is removing a sellable asset from teams”. At a time when NASCAR is increasing its purse money, is the new rule proving to be counter-productive in terms of sustainability and the financial health of Truck Series teams? While Dale Earnhardt Jr. doesn’t have skin in the game, could the latest regulations extend to the Xfinity Series and affect JR Motorsports in the future? Time will tell.
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Is NASCAR's new rule a cost-saving measure or a financial burden for struggling Truck Series teams?
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