Ever since the group comprising of Dale Earnhardt Jr, Kevin Harvick, Jeff Burton, and Justin Marks took over, acquiring major stakes, the Late-Model racing circus, CARS Tour has made major strides. Whether it is in popularity, management, or racing, the series has come a long way with considerable improvements, garnering more viewers than ever.

The promotion will be known as the zMax CARS Tour as the ownership group announced their new entitlement sponsor. Ahead of its 10th season entertaining the community with its short-format racing, the owners joined by Speedway Motorsports President, Marcus Smith unveiled their new sponsor, also revealing the schedule for the upcoming season.

CARS Tour gets revamp to zMax CARS Tour as the premier SouthEast Late-Model series ropes in a new sponsor

While NASCAR, the Stock Car Racing giant is slowly straying away from the traditional values of the sport, giving more emphasis on road racing, CARS Tour has always remained a beacon of hope for ardent fans who yearn to see the short-style racing. Things got even more promising when Dale Jr and Co. decided to join in their efforts to uplift the promotion and showcase its unique short-format late-model asphalt racing.

Ever since then, the promotion has become the best name in short-track racing, making the headlines by bringing in renowned drivers from the NASCAR world and pitting them against young and upcoming talents. The group took charge earlier this year in January and this has turned out considerably well with Floracing as its streaming partner and the fans making it back to the stands.

Now coming to the meat of the matter, the ownership group recently unveiled their new title sponsor, zMax, a Speedway Motorsports-owned micro-lubricant company in Harrisburg, North Carolina. zMax is a solid presence in the automobile industry with its products catering to a wide variety of automobiles including cars, trucks, airplanes, motorcycles, outdoor equipment, etc., and is a major presence in racing leagues like NHRA.

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2024 zMax CARS Tour schedule

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Amidst the major news of bringing along a massive sponsor like zMax, the group also revealed the promotion’s 19-event schedule. Across its two divisions, things will start off at the Southern National Motorsports Park on Saturday, March 2, with Pro Late Models while the late-model action will commence at the same track a week later on March 9.

The promotions will also retain its streaming partner, Floracing which will bring the action to the viewers for the 2nd consecutive year. Relaying his delight, 2014 Cup Series champion, Harvick said, “This year we committed ourselves to helping grow an already-established CARS Tour, and regional asphalt racing as a whole, having the opportunity to bring on a respected brand and partner like zMAX does so much for the health and professionalism of the zMAX CARS Tour.”

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“It’s going to be tough competition for the drivers and a great show for our fans in the stands,” said Dale Jr who also revealed that the series will have 2 events at the iconic NWB with the addition of Orange County to its schedule.