Sponsorship is an everlasting concern that has never lost traction in the NASCAR community. One day or another, the cash crunch in the motorsport business surfaces, keeping the issue at the top. One such instance is when the then Joe Gibbs Racing driver Kyle Busch’s major sponsor, Mars Inc., left the NASCAR scene in 2022. It resulted in Busch’s switch to Richard Childress Racing.

Nevertheless, it’s the former NASCAR drivers, Dale Earnhardt Jr., and Kevin Harvick, this time, who have managed to pull off a sponsorship deal as the retired mates plan to expand their operations all the way to the West, kicking off at Kevin Harvick’s Kern Raceway.

Dale Earnhardt Jr. and Kevin Harvick eyeing the West Coast

On January 9, 2023, word came out from none other than NASCAR legends Dale Earnhardt Jr., Jeff Burton, Kevin Harvick, and Justin Marks, about their acquisition of the CARS Tour. 

Upon taking over, the icons decided to leave the 19 race weekends undisturbed. However, with their purchase, they brought with them immense industry expertise, which would show its colors in the foreseeable future. Renowned industry names like Jeff Burton Autosports, Inc., Trackhouse Racing, and Kevin Harvick, Inc. are some names that promise CARS Tour’s development and expansion as the time comes.

Speaking of expansion, the Pro Late Model Series has added 10 new races to its 2024 roster and would expand in the capacity of zMAX CARS Tour Pro Late Model Series West. With zMAX lubricants as their new partner, the legends of racing are leaving no stone unturned to spread the allure of motorsport races across America. 

The news is sufficient to spark joy in the community, and Earnhardt Jr. knows it very well. Taking center stage on X, the JR Motorsports owner unveiled the CARS Tour’s expansion as he thanked the sponsors and wrote, “Glad to be part of this ownership group. Seeing everyone’s vision and ambition take shape has been motivating. The new season is just around the corner!”

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With backing from a leading lubricant brand and the addition of 10 races on the West Coast of the country, Earnhardt Jr. and Kevin Harvick‘s brainchild would surely soar to great heights. But the current question is, how will the 2024 West side season of the zMAX CARS Tour Pro Late Model Series West look?

zMAX CARS Tour 2024 schedule in a nutshell

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Under the ownership and mentorship of the NASCAR icons, the newly expanded Series will kick off and end its operations at Kevin Harvick’s Kern Raceway, Bakersfield, California, with the first race scheduled for March 2 and the final one for November 16.

The next two races will take place on the Irwindale Speedway, California. However, the second race will start after over a month-long gap, on April 13, and the third one will commence on May 11. The fourth zMAX CARS Tour Pro Late Model Series West race on the calendar will be held in the same month, on May 25. Nonetheless, the venue for this race would be Stockton 99 Speedway.

Moving out of California and into Las Vegas, the fifth and sixth races will be held at The Bullring at Las Vegas Motor Speedway. One race is scheduled for June 15, while the other is just a couple of weeks away, on the 3rd of July. Coming back to Stockton 99 Speedway, which will hold the second and final Pro Late Model race of the season on July 20, and the Irwindale Speedway, which will host its third and last race of the season.

Being the host of only one race where other venues are set to provide for at least two, the All American Speedway in Roseville, California surely stands out, with the 9th race of the season being lined up for October 5.

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Within a year of their acquisition, the owners of the Pro Late Model Series have taken a massive leap to grow the sport to new verticals. What do you think about the NASCAR legends’ belief behind the big move?