Coca-Cola’s $9 Billion Worth NASCAR Nemesis Announces Surprise Return After 3-Year Hiatus

Watch out for eye-popping colors on the Bristol Motor Speedway this weekend! The #31 Chevrolet would race in a spectacular new design in the third playoff race of the season. A newly unveiled partnership is set to challenge the brand dominance of Coca-Cola on the tracks of NASCAR.

Kaulig Racing made a surprise announcement about an exciting new sponsor for Justin Haley. The arch-rival of the popular soft drink company would reenter the racing circuit after a long hiatus. Fans couldn’t get enough of the electrifying design shared on the team’s social media account.

Kaulig Racing teams up with Hendrick Motorsports’ former sponsor

Coka-Cola is undoubtedly the most influential name in auto stock racing today. From sponsorships to ad deals, live races are incomplete without a pronounced visibility of the mammoth company. Coca-Cola’s dominance encompasses entire sporting events, with races like Coca-Cola Sugar 400 featuring its red-and-white imagery.

In these circumstances, the re-emergence of Mountain Dew, a $9 Billion worth Pepsico product, is bound to stir waves in the community. Last seen on the #9 race car of Chase Elliott, the cold drink giant had parted ways with Hendrick Motorsports in 2020. With a three-year jump and a new racing team, the Mountain Dew car looks better than ever before.

The social media team of Kaulig Racing launched the new look of the #31 car prior to the Bass Pro Shops Night Race.

Needless to say, it caused renewed enthusiasm for the next playoff race in the comments section.

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NASCAR fandom signals whole-hearted approval for #31 car’s Bristol look

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For long-time supporters of NASCAR, brand sponsorships are much more than just business partnerships. Legendary racer Dale Earnhardt had a decade-long association with GM Goodwrench. Their union enhanced the ‘Intimidator’s persona through his iconic #3 black car. Be it Kellogg’s, McDonald’s, or M&M’s, the instantly recognizable symbols are an intrinsic part of the sport’s history.

And now another design is going to join the list with fans raving over Haley’s revamped car with the lime and green colors of Mountain Dew.

“I’m not sure who does the designs for Kaulig, but I imagine this was their mindset while whipping this up [fire emoji]”

“That is the greatest paint scheme i’ve seen all year”

Even driver Justin Haley counts himself among the fans approving this super cool design. He said, “Really cool to partner back up with @FoodCity for Bristol! The @MountainDew Chevy looks awesome!”

There were immediate demands for a die-cast of this design for a lifelong collectible. “You definitely need to allow Lionel to offer this car as a diecast. It’s a banger”

Fans have already started picturing future tie-ups involving similarly stunning designs.

“Would love to see more MTN Dew schemes in the future! There’s a lot of potential and you could see schemes like Baja Blast during the summer stretch or even a nice VooDew Scheme for the Martinsville cutoff race. Either way, can’t wait to see this beaut this weekend in person!”

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Looking at Haley’s exquisite car, it is hard to disagree with them. There are several contenders for winning the next race, but we already know which car would shine the brightest on the tracks this week.