As the reigning NASCAR Cup Series champion, it is hardly surprising that many sponsors are pursuing Chase Elliott. The 25-year-old has become hot property in the NASCAR scene after his title triumph. As a result, those sponsors constantly vie to become a title sponsor at a couple of races.
Last year, restaurant brand Hooters, unveiled a paint scheme for the Indy road course and Bristol night race. Now, the brand is expected to return as a title sponsor once again. In addition to those two races, Hooters will also be present at the May race in Darlington. However, the big difference is that the brand is rolling out a throwback scheme for Darlington.
A sleek @HootersRacing Chevy fit for victory lane! 🤩 https://t.co/Znf2fQuhIH
— Hendrick Motorsports (@TeamHendrick) January 27, 2021
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All this comes on the back of the official livery reveal a few days ago, and a one-off livery after that. In NASCAR, it is quite common for teams to run different liveries for the sake of sponsorships. For this season, the striking black and orange night owl livery makes a return for a second consecutive year.
Chase Elliott is looking forward to the new season
Of course, the Hendrick Motorsports driver is eager to take part in his first title defense. However, he knows he has to watch his back at all times. This is because he will be a huge target for all of his rivals and many are seeking redemption. Some, like Kyle Busch and Kevin Harvick, have unfinished business, while others like Kyle Larson have a point to prove.
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There are also people like Joey Logano, Brad Keselowski and more, who have nothing to lose.
All in all, 2021 is looking like it will be quite a competitive season, with so many factors in play.