Chase Elliott’s Unprecedented Superpower Highlighted by Major Boost in Viewership in the 2024 Season

With the 2024 Cup Series season well underway, all eyes are on the top 16 to see who will make it into the Playoffs. While track favorites like Denny Hamlin and Kyle Larson have already solidified their push for the round of 16, the most popular driver of 2023 is yet to bring certainty to the #9 camp in that regard. Chase Elliott may be in the top ten after Bristol, but the Hendrick Motorsports fans eagerly wait for their star driver to score a win and secure a spot in the Playoffs. However, despite the performance pressure piling on Elliot, NASCAR is certainly reaping the benefits of the #9’s 2024 campaign.

Is Chase Elliott the secret behind NASCAR’s viewership redemption?

It’s no secret that NASCAR’s viewership numbers have been on the decline in recent years. The sport has tried its best to boost numbers by shaking things up with the dirt race at Bristol and the Clash at the L.A. Coliseum.  Unfortunately, none of these tactics seemed to work out, until 2024. This time around, viewership numbers are on the rise, with many believing the root cause of the growth to be the Netflix series. However, Chase Elliott’s exciting journey this year could also play a major role.

Cindy Yen, a NASCAR viewership analyst on X shared interesting statistics about the rise in viewership numbers this year.  She shared, “#NASCAR had 3.809mil viewers at Bristol on Sunday. Some tidbits: – Higher viewership than last year’s race #5 (Atlanta, 3.422mil) but lower than 2022 (Atlanta 4.003mil)” Yen went on to share that the viewership numbers at Bristol were also higher this year compared to the dirt in 2023. Overall, the 2024 season seemed to have an edge over the 2023 season but fell short of the 2022 season’s statistics.

Overall viewership numbers per race had been on the rise, prompting Yen to point out a few key reasons. She stated, “Lots of potential causes for viewership going back up. Perhaps new Netflix fans are equalizing the loss in previous viewers. But I still think viewership is “returning to baseline” bc Elliott is not out. Still lots of races left to see data.”  With Elliott sitting in P9 after the first five races, fans are still uncertain if the Most Popular Driver will make it into the playoffs without a race win.

While Chase Elliott and the #9 Chevy have been strong contenders, they haven’t quite challenged for the win yet. Naturally, fans of the MPD are eager to find out if he can secure a win in the coming races. Even on the latest episode of the Dale Jr Download, fan reception and engagement had been through the roof. With the numbers reflecting strong support for Elliott, can #9 secure a spot in the playoffs with a win soon?

Speaking of Chase Elliott and Dale Earnhardt Jr, it’s also worth taking a look at the jaw-dropping tribute that the #9 driver has in store for Junior at Darlington!

His heartfelt Earnhardt Jr tribute could help NASCAR at Darlington too

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When Dale Earnhardt Jr crossed the line in the iconic red, white, and blue UniFirst HMS paint scheme to win the 2014 Daytona 500, Chase Elliott knew just how important of a moment it was. Sharing that he had stayed up all night to watch Junior win the race as a child, the #9 HMS driver was honored to help Jr relive those memories as he makes his way to Darlington this year. So when Junior got to see the #9 in all its UniFirst glory, the veteran couldn’t help but freak out!

“Man, this thing looks frickin’ perfect!” Junior had no words for the tribute that Hendrick Motorsports had concocted, with Elliott also revealing how that very car had gotten him into trouble back in 2014. Elliott shared, “I was late to school Monday morning because I stayed up all night watching you win this race.” The two also conversed about the tribute on the Dale Jr download, with Elliott sharing his hopes for the car to be as fast as it looks. As NASCAR heads to Darlington, viewership numbers are for sure going to get a boost from Elliott’s heartfelt tribute.

With that said, fans of the most popular driver are also eagerly waiting for the same, and the statistics reflect this to a great extent. But as the eyes on NASCAR keep increasing, do you think Chase Elliott is going to maintain his crown as the most popular driver?

READ MORE: Chase Elliott Surprisingly Advocates for Bristol Playoffs Tire-Management Despite Drivers Scare: “You Did It to Yourself”