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LOS ANGELES, CA – FEBRUARY 06: Chase Elliott (#9 Hendrick Motorsports NAPA Auto Parts Chevrolet) acknowledges the crowd during driver introductions prior to the NASCAR Busch Light Clash at The Coliseum on February 6, 2022, at the Los Angeles Memorial Coliseum in Los Angeles, CA. (Photo by Will Navarro/Icon Sportswire via Getty Images)

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LOS ANGELES, CA – FEBRUARY 06: Chase Elliott (#9 Hendrick Motorsports NAPA Auto Parts Chevrolet) acknowledges the crowd during driver introductions prior to the NASCAR Busch Light Clash at The Coliseum on February 6, 2022, at the Los Angeles Memorial Coliseum in Los Angeles, CA. (Photo by Will Navarro/Icon Sportswire via Getty Images)
Earlier in September, NASCAR released the official schedule for the 2023 NASCAR Cup Series. However, as soon as the governing body shared the news online, Hendrick Motorsports driver Chase Elliott posted an unexpected response to it. Reposting the schedule on his Twitter handle, Elliott wrote, “Less=More. I like night races too.”
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As soon as Elliott’s post made it online, fans began speculating the meaning of this succinct caption. Some of them even thought that it was something against NASCAR. However, irrespective of all the wild theories, #9 was clearly suggesting a novel approach through his tweet.
And now, some other members of the NASCAR community agree with the 2020 Cup Series champion’s suggestions. In a recent tweet by NASCAR writer Austin Konenski, fans could find a similar recommendation pertaining to the race schedule.
That’s the same thing Chase was saying
— Justin (@ND4SPD36) November 29, 2022
Further, the proposition ignited a debate amongst the NASCAR community. Some fans supported the proposition and agreed that the suggested changes can improve the race experience for fans. However, some others highlighted the issues with the recommendations and why they were not viable.
Problem is that they tried the mid week races. Was during the height of Covid when they should have had a captive audience. But ratings were disappointing at best. Networks control things. It's all about money
— Burt Cavanaugh (@CavanaughBurt) November 29, 2022
If teams were allowed twice as much inventory. Since under the Gen 7 ruling, they are limited to how many chassis they are allowed at any one time.
NASCAR Cup Series race teams are limited to 7 cars per car number at a given time. In the past a top team may of had 30 cars
— Christopher Herbert🇳🇿 (@thewowpoetnz) November 29, 2022
Mid week races killed the viewership
— sportsguy070 (@CjNascar6767) November 29, 2022
id love this but i don't think the mid week races got the eyeballs networks hoped it would.
— Kody Parker (@KodyParker10) November 29, 2022
Thursday night sprint races at the track they’re going to on the weekend at 1/4 of the length of the Sunday race or like 1.5 pit cycles length. Lineup is set by the last race result, no points just money from a streaming service and gambling platform to the top 10 specifically.
— AutoLotto (@AutoLotto317) November 29, 2022
The mid week races were dope
— TJ Puccio (@TJ_Puccio) November 29, 2022
READ MORE: Chase Elliott Under Threat as Fans Voice Support for Rival In All Important Battle
Well, to be fair, the suggestions aren’t that bad. However, it is important to see if it is practically possible to employ these in the races. NASCAR, as a body, takes every potential point into consideration before preparing these schedules. Hence, concerning the most viable option, we can trust the governing body to find the best possible options.
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When Chase Elliott explained his Less=More Tweet
After an array of tweets following Chase Elliott’s ‘Less=More’ repost, the Hendrick Motorsports driver made an effort to explain what exactly he meant by his tweets. In an interview prior to the Bristol Motor Speedway race, Elliott explained that his tweet was merely a suggestion for a more robust NASCAR schedule.

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LOS ANGELES, CA – FEBRUARY 05: Chase Elliott (#9 Hendrick Motorsports NAPA Auto Parts Chevrolet) addresses the media in a press conference during the Busch Light Clash at The Coliseum NASCAR Cup Series race on February 05, 2022, at the Los Angeles Memorial Coliseum in Los Angeles, CA. (Photo by Chris Williams/Icon Sportswire via Getty Images)
He said, “I’m a firm believer that less is more, in the sense of the timing of a schedule and when we could end our season to make the most for TV ratings and things of that nature. I think we could do better, personally.”
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WATCH THIS STORY: “This Car Will Kill Someone” Fears Grow as Chase Elliott Slams “Backwards” NASCAR After Justin Marks Tussle
Although Elliott’s suggestion came with good intentions, NASCAR’s SVP of Media and Productions might feel that they are not practical. Due to a low viewership count during Saturday races and the deals with channels like NBC and Fox, the current schedule is the most practical one.
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