$62 Billion NASCAR Sponsor Gambles $770K on Cup Rookie’s All-Star Fate

Spire Motorsports driver Carson Hocevar and his primary sponsor, Gainbridge have put the NASCAR Day Giveathon in overtime with their donation of $77,000. This was the second annual Giveathon, allowing the NASCAR community to come forward and raise funds for the 350 participating charities.

After the end of the donation window, the NASCAR Foundation ended up with $484,000. However, Gainbridge and Hocevar wanted to extend the fundraising goal and came up with a surprise late donation. Moreover, Gainbridge has even claimed that if the Spire Motorsports driver wins the All-Star Open, they will chip in an extra $770K towards the NASCAR foundation.

Carson Hocevar with an additional incentive to make it to the All-Star race

The rookie driver is ineligible for direct entry into the main event at North Wilkesboro Speedway. Out of the 20 available entries, 17 have already been locked up by Cup stars. Two of the final spots will be determined by the All-Star Open race, and the final spot will be decided based on the fan votes.

Carson Hocevar will take the field for the event that precedes the heats and qualifying rounds. The drivers competing in the All-Star Open will have to run 100 laps, with a break on lap 50. Having already created quite a stir with his vote campaign video, the Spire Motorsports driver is now put into a hot seat by his primary sponsor, Gainbridge.

Taking to social media channels, they announced their Drive to $770,000 campaign, helping the NASCAR foundation reach its donation goal. Apart from donating $77,000 to kick-start the overtime for Giveathon, they also made a bet to shell out $770K if their driver, Hocevar, wins the All-Star Open race.

Appreciating the gesture by Gainbridge, Nichole Krieger, Vice President and Executive Director of The NASCAR Foundation, said, “This year’s NASCAR Day Giveathon showcased the power of our sport to help those who need it most.”

However, this wasn’t the only big development from this weekend, as NASCAR announced that they would be back at North Wilkesboro for the 2025 All-Star race.

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NASCAR announced that they will return to the historic short track of North Wilkesboro for the 2025 All-Star race. This will mark the third consecutive year that NASCAR will run its marquee event at the famous venue. Over the years, the Charlotte Motor Speedway, Atlanta Motor Speedway, Bristol Motor Speedway, and Texas Motor Speedway have hosted the All-Star race. However, it seems like the sanctioning body has finally found a new home for the special event.

Moreover, in addition to the racing events at the 0.625-mile track, the Craftsman Truck Series’ will also return in 2025. The truck race will be back at North Wilkesboro for a Saturday night showdown ahead of the main event. This would also mean that the zMAX CARS Tour event, which preceded this year’s main event, will have to find new dates for their special race. The 2024 CARS Tour race at North Wilkesboro was postponed because of heavy rains until further notice.

All Eyes will be now on Sunday’s main event of the All-Star race. HMS star, Kyle Larson is the defending winner of the marquee race and will be looking to bag his fourth win. He is also running the qualifying rounds for the Indianapolis 500 race apart from his All-Star commitments this weekend. What do you think about who will emerge victorious on this short track?