Front Row Motorsports announced its continued partnership with entrepreneur Carl Ruedebusch for the 2024 NASCAR Cup Series season. This deal will see Ruedebusch Development & Construction and gener8tor as the cornerstone partners for Todd Gilliland and his No.38 Ford Mustang.

Gener8tor will be serving as the primary sponsor for the opening two events of the season for Gilliland at the Busch Light Clash and the season opener at the Daytona 500. Moreover, the No.38 Ford Mustang will be featured with the brand’s signature red and black colors during the races. Ruedebusch Development & Construction is expected to return as a sponsor for various events but a race schedule is yet to be revealed by the FRM team.

Gilliland is excited about his continued partnership with Ruedebusch

Todd Gilliland will be returning to full-time duties in the 2024 NASCAR Cup Series for Front Row Motorsports since his first run back in 2022. Adding to the theme of comebacks, the sponsor Ruedebusch will also be back with Gilliland after sponsoring him for three races back in the 2022 Cup season. It was under Ruedebusch that the 23-year-old claimed his first top-five finish at the Brickyard 400 race and the partnership will look for more such wins this season.

“Mr. Ruedebusch, and his partners such as gener8tor, have been some of my biggest supporters since I joined the NASCAR Cup Series,” said Gilliland. “I enjoy seeing the familiar faces and they become a part of our team and our family. I can’t do this without them and I am thankful for all their support and friendship.”

Carl Ruedebusch termed this partnership a win for everybody and is hopeful for even better results with Gilliland and FRM. “I really enjoy being active in Todd’s and FRM’s development. Todd and the team have shown growth over the past two seasons, and we are all hopeful for an even better year. Our partners with our program are seeing gains, too, so it has been a win for everyone.”

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The 23-year-old was retained by Front Row Motorsports for the 2024 Cup season alongside veteran driver Michael McDowell. Both the drivers will aim to take the team further up the grid in the upcoming season.

Front Row Motorsports believes in the McDowell-Gilliland duo

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McDowell certainly will take up the role as the senior driver at the team. Ever since his first season with FRM, the veteran racer has shown signs that he is taking the team in the right direction, his 15th-place finish last season was his best ever with the team. On the other hand, Todd Gilliland is seen as the future prospect at the organization. With three wins in the Craftsman Truck Series, he will be eager to get wins in the Cup Series as well.

“Both Michael and Todd are like family to me,” said Bob Jenkins, owner of Front Row Motorsports, as per Racing America. “They have been determined to make the team better each season and they just keep fighting to do that. I’m proud of both and now we will be focused on the remainder of 2023 and prepare for 2024 to be even better.”

Going into his third Cup Series season, Gilliland will be hoping that he pays the faith back shown to him by his team FRM and brings home some memorable wins in 2024.

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