Undoubtedly, the 24 Hours of Le Mans is one of the world’s greatest motor sporting events. The race attracts top manufacturers from around the globe to compete in various car categories. These categories include LMP1, LMP2, GTE PRO, and FTE AM. One particularly noteworthy entry that captured everyone’s attention this year was the NASCAR Camaro ZL1. Following Garage 56’s experimental entry, NASCAR successfully finished the race in the 39th position.
NASCAR’s participation in Le Mans was undoubtedly the most anticipated aspect of the event. Adding to the excitement, Ferrari’s victory after a 50-year hiatus only enhanced the prestige of this renowned race.
In light of all the hype, Sports Business Journal journalist Adam Stern shared a tweet regarding the steep increase in the viewership of Le Mans that led fans to be divided and come up with different perspectives.
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Adam Stern Sheds Light on the Surge in Le Mans Viewership
Le Mans undoubtedly stands as a grueling test for drivers, pit crews, and teams alike. NASCAR’s presence at the race showcased their distinctive strategy, setting them apart from the GT cars. Despite encountering technical difficulties that caused them to lose positions, NASCAR persevered and ultimately crossed the finish line in 39th place, solidifying their noteworthy entry and captivating the attention of spectators.
Amidst this, Adam Stern shared a tweet mentioning that this year Le Mans registered a steep increase in viewership of the FIA World Endurance Championship (WEC) in 24 hours of Le Mans in France.
His tweet read: “@MotorTrend averaged 161,000 viewers for this past weekend’s WEC @24HoursOfLeMans race in France, up 59% from 101,000 last year.”
.@MotorTrend averaged 161,000 viewers for this past weekend's WEC @24HoursOfLeMans race in France, up 59% from 101,000 last year. pic.twitter.com/r0zRQA3AyW
— Adam Stern (@A_S12) June 13, 2023
Later, fans flooded the comment section with their different perspective and gave reasons behind the increase in viewership.
Fans Express Diverse Perspectives in Comment Section as Le Mans Viewership Soars
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The race was undoubtedly packed with excitement and drama, but it was the Garage 56 car that truly stole the spotlight. Many observers attributed the increased fan engagement and attendance to the presence of the NASCAR vehicle at the event. Here is what the fans had to say about the event:
“Garage 56 1000% brought that up. The new hypercars might’ve helped a bit, but not that much.”
“Garage 56 drove that number”
One fan gained everyone’s attention by saying, “Can we call this the NASCAR effect?”
Can we call the this the NASCAR effect?
— Jeffery The Dweeb (@dweeb65) June 13, 2023
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On the other side, criticisms of the coverage were also common.
“I watched for garage 56 and barely saw any coverage or mention of them.”
“Wasn’t impressed with the coverage, but was happy that there was at least some way to see the race. Was lucky to have motortrend on YouTube TV!”
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“Although the race was great the coverage was really really bad. GTE got almost zero coverage the whole race. And Garage 56 only got like 8 live check-ins”
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