Michigan native Brad Keselowski is not your average NASCAR driver. After all, not many can claim to be NASCAR owners or drivers, alongside the founder of a hybrid manufacturing company specializing in CNC machining. It is even more impressive considering that Keselowski never once went to college en route to these incredible fortunes.
But if you have ever heard the RFK Racing co-owner speak in interviews, you would probably agree that his visibly apparent intellect suggests quite a contrary narrative. When Brad Keselowski talks, he barely does so to blabber. Instead, each word from the man could, more often than not, be likened to those from the most careful of college professors.
Indeed, it is debatable whether that comparison is plausible. But as it would appear, Keselowski’s critical thinking skills are just as good (if not better) as those of an average unfortunate scholar fortunate enough to live out a NASCAR dream.
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The curious mind of Brad Keselowski
Keselowski comes from humble beginnings. Based out of the Rochester Hills neighborhood of Michigan, he swept and mopped the floors of his father’s race shop as a kid, witnessing the family utilize one of their biggest gifts—manufacturing—to fund their racing desires. He would take those desires and turn them into an eleven when his very own Truck Series team, Brad Keselowski Racing, started its first race in the Truck Series in 2008. That year, Keselowski also made his NASCAR Sprint Cup debut in Texas.
Big Brad has managed to etch his name into racing history with numerous accolades since then. From becoming a premier series champion in 2012 to growing as one of the top voices under the Ford Performance banner in NASCAR (also their only Cup team owner and driver), Keselowski has come a long way. But as Bob Pockrass of FOX helped in a recent interview, the 36-time race-winner revealed that he didn’t do all that, with more than just a little speculation from his end.
As Pockrass probed Keselowski to bring a healthy habit that the former holds into the public eye, the journalist would begin his column for FOX Sports by writing, “He questions everything.” Throughout the rest of the interview, Keselowski’s heartfelt back-and-forth would paint him as the kind of person who enjoys every piece of information before letting out his expert opinion or rebuttal on the given ‘topic of the moment’. But his observant and ‘knowledge sponge’ nature was evident when Pockrass questioned Brad, “You talk about reading up about civilization. You seem to read a lot. You seem to question everything. Why do you question everything?
Brad Keselowski on why he is patriotic, what it is like racing on the streets of Chicago, his tendency to question everything and what he says when asked in business meetings if he has a college degree. pic.twitter.com/PNr5Invg0g
— Bob Pockrass (@bobpockrass) July 4, 2024
In the most Brad Keselowski-esque answer, the interviewee laid out an emphatic 9-word rebuttal to that question, saying, “That’s the pursuit of knowledge is to question everything, right. You know a lot of things you read and see are most likely true. But too many aren’t. And you’ll never know the truth unless you question it.” To which Keselowski jokingly agreed that although he doesn’t have a PhD to back up all his questions, he does have a GHD. As per Keselowski’s definition, “GSD is Get Stuff Done” in his book.
From the TV deals affecting the charter situations to conversing about the broader uses of artificial intelligence with Jeff Gluck, Brad Keselowski has been well-known to have some solid opinions on issues well beyond the racetrack. But that’s not all; the #6 driver has been heavily influential in helping NASCAR grow in recent years with his valuable commentary and vast experience. However, his intellectual prowess was obvious when his old race team shut down to make way for the evolution of the Keselowski family’s manufacturing roots.
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A multi-million-dollar family evolution
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In 2017, Brad Keselowski Racing announced its departure from NASCAR after less than a decade of running in the Truck Series. Those were some heartbreaking updates for most fans worldwide, but in only a year, that 70,000-square-foot facility was converted into a new venture, Keselowski Advanced Manufacturing. As per their official LinkedIn bio, “KAM develops custom and serialized production solutions for the space, aerospace, defense, power generation, and maritime industries with a focus in turbomachinery, hypersonic engine parts, casting and brazing replacements, and heat transfer components.”
In simpler words, Keselowski had taken a family tradition that had once witnessed his grandfather making drill bits for the military in WWII and turned it into a multi-million dollar ‘hybrid manufacturing’ company that served more industries than one. Hence, it is understandable that Keselowski would hold himself to some high standards.
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Addressing his owner-driver role within the folds of RFK Racing, he gave a commendable opinion some days ago to WGN News. “I like a lot of work, I love the team, and I love the sport. I’m glad to get to do what I do for a living. Driving a race, it’s not like I’m curing cancer, but we could have a lot of fun; we could do some great things,” said Brad Keselowski.
One could also make a case for the Michigander to be one of the most likeable drivers in NASCAR, especially due to that incredibly balanced rationale. But even more so due to his down-to-earth demeanor. In the end, true balance is a skill that is fairly hard to master.
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