Brad Keselowski is a man on a mission. As co-owner of RFK Racing, he’s been busy trying to steer the team to the top of the NASCAR world, behind the wheel as well as the desk. With a resurgent 2023 and an even stronger 2024, the team has made it clear they’re not just here to race—they’re here to win. Now, rumors are swirling that RFK Racing is set to make its biggest move yet: running the #60 car full-time in 2025.

But this isn’t just about adding another car. It’s a piece in a much bigger puzzle. This story entails alliances, strategy, and a driver and leader in Keselowski, who’s methodically laying the groundwork for RFK’s next big chapter.

Growing RFK Racing and Brad Keselowski’s ambitions

Brad Keselowski’s journey with RFK Racing has been nothing short of transformative. When the 2012 Cup Series champion joined as co-owner in 2022, he didn’t just bring his name—he brought a vision. Rebranding the team as Roush Fenway Keselowski Racing (RFK), the 40-year-old has breathed new life into a struggling operation. The team’s first win since 2017 came earlier this year at Darlington, a moment that not only ended a years-long drought but signaled RFK’s resurgence as an up-and-coming force to be reckoned with. For Keselowski, that victory was just the beginning of what’s shaping up to be a bold new chapter for the team.

When it comes to building a successful team, Keselowski knows you can’t just slap on a logo and hope for the best. “A lot goes into growth,” he shared on MRN’s NASCAR Live podcast with Mike Bagley. “You can’t just flip a light switch and start a race team from scratch.” For RFK Racing, that growth starts with partnerships. Over the past year, the team has teamed up with Rick Ware Racing and brought Haas Factory resources into the fold. The payoff? Access to essential equipment like cars, haulers, and pit boxes. But more importantly, it’s a strategic partnership that could help RFK Racing punch above its weight.

Another one of the team’s secret weapons was the #60 car, which ran part-time in 2024. It wasn’t just about getting a car on the track—it was a way to test the waters and figure out what it would take to expand without compromising performance. Keselowski explained, “You’ve got to work your way into it with the talent particularly and take care of…even the capital that it takes to do it.”

This meticulous approach has been all about building for the long haul. And with whispers of Ryan Preece stepping into the #60 full-time next season, Keselowski hinted at the bigger picture. “It’s super intentional,” he said. “I would think it’s the path for us to get to where we can continue to race for wins and hopefully a championship.” It’s one of the worst-kept secrets in the NASCAR world. Keselowski kept hinting at the addition of a third car for the RFK camp in the final leg of the NASCAR season.

The alliance with Rick Ware Racing has also been key, especially when it comes to securing a charter. With NASCAR’s charter market in chaos, RFK opted to lease a charter as a short-term solution. Team President Steve Newmark called it a “short-term fix,” and while Keselowski kept the details close to the vest, he confirmed, “We’re gonna run this charter next year, and that will be good for everybody.”

Ryan Preece: A second chance in the #60

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If you’re one of the few Ryan Preece fans, 2024 probably felt like a nail-biter. After Stewart-Haas Racing shut its doors, Preece was left in limbo while his former teammates landed on their feet. Chase Briscoe joined Joe Gibbs Racing. Noah Gragson signed with Front Row Motorsports. Even rookie Josh Berry scored a ride with Wood Brothers Racing. Preece? He was the odd man out.

But RFK Racing may have just handed him the lifeline he needed. Rumors have been flying that Preece is bringing a massive $20 million sponsorship deal from Kroger to the table, and if true, that’s a game-changer—not just for Preece, but for RFK as a whole.

Preece’s appearances in the #60 car this year gave fans mixed feelings about the 34-year-old’s ability. The 2024 season has been largely unimpressive according to some due to his regular finishes outside the top 20. However, there were small glimpses of what he is capable of. With five top-ten finishes, with one of them being a fourth-place finish in Nashville, the potential is there, and now he has a chance to prove Brad Keselowski right and the critics wrong with a full-time ride in 2025. For Preece, it’s more than a new seat. It’s redemption—a shot to show he still has what it takes to compete at the highest level.

And let’s not forget the #60 car itself. This isn’t just any expansion—it’s part of RFK Racing’s bigger vision. Adding a third car means more resources, more opportunities, and more chances to compete for wins. With Keselowski’s leadership, Chris Buescher’s steady performance, and Preece’s drive to change his narrative, RFK is shaping up to be a serious contender in the next few years.