Brad Keselowski has always been more than just a driver. Known for his grit and championship-winning performances, he has left an indelible mark on the track. However, Keselowski’s ambitions stretch far beyond racing. Unlike his grandfather and father, who focused on mechanical mastery, Brad embraced the business and strategy side of racing as well.

This vision came full circle in 2017 when Keselowski closed his Truck Series team, Brad Keselowski Racing. Determined to make a difference off the track, he shifted his focus to solving challenges in the racing industry. Inspired by Roger Penske, his former boss, and mentor, Keselowski pursued innovation in manufacturing. The venture was bold but grounded in his passion for engineering. Recently, Keselowski shared a fascinating insight about the limitations surrounding his business.

Brad Keselowski speaks about his unique business

Brad Keselowski’s achievements in an ownership role at Roush Fenway Keselowski Racing are commendable, to say the least. The Michigan native took an ownership stake in the team in 2022 as they broke their 4-year winless drought after Chris Buescher won at Bristol that year. However, many people don’t know about his entrepreneurial journey. Recently, in a social media post, Keselowski’s other business came into the limelight. He expressed his excitement over seeing 3D-printed metal parts that are typically off-limits to the public.

“So cool. I get to see these parts and a lot of non-public 3D-printed metal parts. The lightweight, internal structures and super-alloys are unbelievable. We can’t show the parts ourselves, so it’s super cool when they become public,” Keselowski wrote on social media platform X.

Keselowski’s social media post revealed a unique challenge in his high-tech manufacturing venture. Despite being at the forefront of innovation, Keselowski, and his company, Keselowski Advanced Manufacturing (KAM), operate under strict limitations. Notably, Keselowski’s time with Team Penske sparked his interest in 3D printing.

Keselowski saw the potential of metal 3D printing to revolutionize racing. However, accessing these parts was difficult. The technology was exclusive to partnerships like the one between Penske and Siemens. This exclusivity inspired Keselowski to create a company that could bring such advanced manufacturing to the entire racing industry.

In 2018, KAM was born, combining Brad Keselowski’s love for racing and engineering. The company specializes in producing lightweight, durable, and customized parts for high-performance vehicles. Using this technology Keselowski saw a rise in his NASCAR performance. In 2018 he won three consecutive races, including the iconic Brickyard 400.

In a recent interview with Kelley Earnhardt Miller on the ‘Business of Motorsports’ podcast, Keselowski said, “Seeing the lack of availability for parts made me think, ‘This seems like a good business opportunity.’” He also revealed that his vision was not just about winning races, but also about addressing a gap in the industry. Notably, today KAM employs around 50 people and continues to push the boundaries of innovation in manufacturing.

While his manufacturing business continues to grow, Keselowski now focuses on reviving the RFK Racing team. Since joining the team as co-owner in 2022, he has been working to expand the team. In the 2025 season, a part of his journey will be complete as RFK will launch their third full-time charter in Cup races.

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RFK Racing eyes big things in 2025

Brad Keselowski and Jack Roush’s co-owned RFK Racing is set for a major expansion in 2025. After three years of rebuilding, the team will field a third full-time charter in the upcoming season. This will be the first time since 2016 that RFK racing will have more than two cars on track. Notably, former Stewart-Haas Racing driver Ryan Preece will join Keselowski and Chris Buescher as the third driver.

Preece will pilot the No. 60 Ford Mustang for the 2025 season. Notably, Preece comes with a lot of racing experience. With 187 career starts, Preece has achieved four top-five finishes and 16 top-10s. Although his recent seasons with SHR were not so good as he finished outside top 20 in driver’s standings in the last two seasons.

However, RFK sees Preece as a valuable asset in their push to remain competitive at the top level of NASCAR. Team owner Brad Keselowski backed him by saying that he never got the opportunity to shine. He said, “I don’t care who you are as a driver—if you’re not in the right situation, it’s not gonna work. I see Ryan as someone who has talent and work ethic but probably hasn’t had the opportunities he needs to be successful.”

Adding to the excitement is the arrival of longtime NASCAR sponsor Kroger. The grocery chain will support all three RFK cars throughout the 2025 season. Kroger has been a staple in the sport since 2010, primarily backing JTG-Daugherty Racing. Their involvement will provide RFK with a financial boost and create new marketing opportunities for the team and its drivers.

Notably, the decision to expand also aligns with Keselowski’s long-term vision for RFK Racing. By fielding three cars, RFK aims to increase its chances of success on the track while diversifying its lineup of drivers and sponsors. What do you think? Will RFK Racing and Brad Keselowski leave a mark in the upcoming season?