Brad Keselowski’s no one-trick pony. Take Keselowski Advanced Manufacturing (KAM) into consideration, his 3D printing brainchild churning out industrial-grade parts for aerospace and automotive bigwigs. His initiatives prove that his grit doesn’t stop at the checkered flag. And it looks like he’s back at it again, and this time, he’s swapping horsepower for phone lines.

This time, he’s teamed up with telecom titan Consumer Cellular—worth a cool $2 billion—to drop a NASCAR-inspired bombshell: the IRIS Easy Flip No. 6 phone. Yep, the man’s building an empire, and it’s got a racing twist.

The IRIS Easy Flip No. 6, is a limited-edition flip phone stamped with the spirit of his No. 6 Ford Mustang. Partnered with Consumer Cellular, a heavyweight in affordable wireless, this isn’t just a gimmick—it’s a love letter to fans. Think simplicity: big buttons, clear calls, and plans kicking off at $20 a month.

In a world of overcomplicated smartphones, this bad boy’s a throwback with swagger—perfect for die-hard NASCAR nuts, seniors who hate tiny screens, or anyone craving a reliable sidekick that won’t drain their wallet.

When asked about the scope of opportunities with RFK, Carter Nance, vice president of brand at Consumer Cellular said, “When we entered NASCAR, we knew authenticity and fun were key to connecting with the fan base, We’ll be launching more fan-focused products and activations that harken back to NASCAR’s golden era, including a #6 flip phone that you can only get from Consumer Cellular.”

 

However, it looks like the brand is already confident. “We saw on social that NASCAR fans loved our use of humor last year and wanted more,” CCO Tom Hamling said. “So, we pushed Brad to further develop this larger-than-life character who’s obsessed with cutting things like Consumer Cellular cuts cell phone bills. He makes this campaign stand out in a sea of commercials featuring roaring engines and fast-paced race action.”

So maybe next time you see Keselowski tearing up the track, remember: he’s not just driving a car—he’s steering an empire, one bold move at a time.

When Keselowski took cost-cutting a little bit too seriously

We know Brad Keselowski’s been a hero for many ever since his 2012 Cup Series title, a driver who brings fire to every lap. But his latest Consumer Cellular ad is a whole new kind of horsepower—pure comedy.

Picture this: the RFK Racing co-owner, chainsaw in spirit if not in hand, slicing everything in sight to prove how much you can save with a cheaper phone bill.

The ad kicks off with a jaw-dropper—Brad standing proud next to his No. 6 car, cut clean in half. “Consumer Cellular helps people save on their cell phone bills,” he declares, straight-faced. “That’s why I cut my car in half.” This might even make someone spit out their drink the first time they saw it—imagining him rolling into Daytona with half a Mustang. From there, it’s a riot of “cost-cutting” chaos that leaves his RFK crew scratching their heads. Helmets? Let’s chop the face off. Steering wheel? Trim the top. Team hats? Halved into visors. It’s absurd, and it’s perfect.

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Office-style mockumentary feel is spot-on—awkward stares, deadpan laughs, and Brad playing the over-the-top boss like Michael Scott with a pit pass. His teammate Chris Buescher pipes up about the hat idea: “Isn’t that just a visor?” Brad’s lightning-fast “Shut up, Chris” had us cackling—it’s that sharp Keselowski edge we know from Victory Lane, dialed up to pure gold. The RFK crew’s reactions are priceless too, wide-eyed and wondering if Brad’s about to take a saw to the hauler next.

We know him as the fierce competitor, the guy who’s turned RFK Racing into a contender with smarts and guts. This ad takes that detail-driven side and spins it into comedy—Brad’s not just intense; he’s insanely intense about saving a buck. It’s a playful nod to the real grind of NASCAR, where every dime counts, but blown up into a cartoonish extreme that’d make Elon Musk proud.

What will get you is how personal it feels. Brad’s not some stiff spokesman—he’s in on the joke, delivering lines like “Great! Can’t wait to see what y’all come up with” with a gleam that says he knows we’re cracking up too. It’s the Keselowski we love: sharp, bold, and a little mischievous. The ad wraps with a smooth plug—“See how we can cut your bill”—but the real win is Brad making us smile.

This isn’t just an ad; it was a gift to the NASCAR faithful. We’ve cheered him through battles and breakthroughs, and now he’s giving us a belly laugh. Next race, we’ll be grinning, half-tempted to yell, “Save me a visor, Brad!” He’s not really trimming RFK’s gear—thank goodness—but he’s cut straight to our funny bones. What’s your favorite chop—car or helmet?