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LOUDON, NH – JULY 14: Brad Keselowski, driver of the #2 Miller Lite Ford, looks on during driver introductions prior to the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 14, 2013 in Loudon, New Hampshire. (Photo by Patrick Smith/Getty Images)
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LOUDON, NH – JULY 14: Brad Keselowski, driver of the #2 Miller Lite Ford, looks on during driver introductions prior to the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway on July 14, 2013 in Loudon, New Hampshire. (Photo by Patrick Smith/Getty Images)
Recently, news broke that NASCAR is unveiling a new game called NASCAR Heat Revolution. Needless to say, many people, including Brad Keselowski, are hugely excited.
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Keselowski’s love for gaming began all the way back in 1994, courtesy his oldest sister’s husband. He helped introduce the 2012 champion to the then newly-released NASCAR Racing by Papyrus. Since then, the driver has been hooked.
According to him, it was the best NASCAR title and none of the following games ever lived up to it. So he was pleasantly surprised and thrilled to be part of the NASCAR Heat Revolution.
As per his assessment, it is a worthy successor to NASCAR Racing and there was an interesting story behind it. Apparently, his truck team, Brad Keselowski Racing hired Matt Dusenberry as a business development manager.
As it turned out, he was intimately familiar with NASCAR racing games. This was because his father was the Hasbro Interactive CEO during the 90s.
Together with Ed Martin, Matt and his father founded Dusenberry Martin Racing Games and got the rights to NASCAR.
What role did Brad Keselowski play?
It is worth mentioning that Keselowski came on board as an investor. In addition to that, he also took on the role of consultant and endorser as well. Now the new game is expected to come out for Xbox One, PlayStation 4, and PC on September 13.
The Team Penske driver revealed that he has been a beta-tester for NASCAR Heat Evolution. Owing to this, he has had inputs on the cars’ handling, the tracks, and other intricacies.
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FONTANA, CA – MARCH 16: Brad Keselowski, driver of the #2 Wurth Ford, stands in the garage area during practice for the Monster Energy NASCAR Cup Series Auto Club 400 at Auto Club Speedway on March 16, 2019 in Fontana, California. (Photo by Chris Graythen/Getty Images)
Brad Keselowski also revealed that one of his favorite parts is undertaking different challenges. This is because he played a major role in developing that segment of the game.
It is interesting to note that these challenges are based on real-life racing moments like his 2015 win at Fontana. The Roush Fenway-bound driver also liked the multiple paint scheme options available.
As a result of all this, he cannot wait for the game to finally come out. In addition to that, he is keen to know how well the NASCAR fans will receive the game.
READ MORE: “This Was Brewing Early in the Year” – Roger Penske on Negotiations with Brad Keselowski
