Dale Earnhardt Jr. has been on a drive for the last few months. A quest to bring back tracks and formats slipping into oblivion, back to the table. While running a race is helpful, that can only do so much. This time around, he brought out the big guns.
After months of rumors and reports, it was finally confirmed by the CARSTour Series that a new set of owners had taken them over. 4 new owners, to be precise, which include some of the very best of the best. Dale Earnhardt Jr, Kevin Harvick, Justin Marks, and Jeff Burton are going to be the new owners of the short-track series.
A long feature on the background of the takeover by Matt Weaver and the Short Track Scene lays out the entire story behind why these 4 gentlemen decided to make the acquisition. Being labeled as the Dream Team, they won’t be aiming to reinvent the wheel, but bring more awareness and attraction to Late Models.
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Dale Jr. said after the takeover, “This is a dream come true for me. I’m a huge fan of the CARS Tour and local short-track racing. The competition, the tracks, and the drivers are some of the best around.” The other 3 participants have also tweeted their happiness about the acquisition being finalized.
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This is a big change for Late Models and hopefully can bring in the new energy it needs to survive.
NASCAR fans thank Dale Earnhardt Jr & Co.
The announcement was made by the CARSTour Series through their official Twitter handle.
‼️NEWS‼️ We are now under a new ownership group with @DaleJr , @JeffBurton , @KevinHarvick , and @JustinMarksTH. pic.twitter.com/BTwHLxw5dE
— CARS Tour (@CARSTour) January 9, 2023
Fans were quick to hype up the move, thanking the Dream Team for it.
Big things ahead for the CARS tour! ⬇️ https://t.co/rj02emrnD9
— Chris Wilner (@chriswilner26) January 9, 2023
With the star power behind this hopefully we can get some network television to cover races. With @DaleJr & @JeffBurton’s ties to @NBCSports it would be cool the see the #CARSTour on television or through the @peacock streaming platform. #NASCAR https://t.co/Cz04mwZHoC
— Matthew Jackson (@Mjackson1224) January 9, 2023
Game changer. https://t.co/UnTcbrsJTO
— Patrick Reynolds (@SpeedwayPat) January 9, 2023
this is legitimately one of my favorite racing series in the world. this is fantastic. https://t.co/oFBOt0iszh
— Bobby (@BSR_81x) January 9, 2023
This is great news for the success of this series and short track racing as a whole. These guys will be instrumental for the future. https://t.co/PaD8NiLDsw
— Anthony Alfredo (@anthonyalfredo) January 9, 2023
Great year to join the tour full time!
Super neat that these guys are getting more involved in short track racing, this means really big things for the tour.
And @DaleJr continues to rise the short track racing world year after year. 🤘🏻 https://t.co/vKx60BP41c
— Dylon Wilson (@dylonwilson) January 9, 2023
Great news for auto racing! I love going to CARS tour races and can’t wait to see how the new ownership group takes it to the next level!
— Chris Fisher (@cFishFL) January 9, 2023
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Hopefully, Dale Jr. and his team can bring the change that they are aiming for. If they can, it’ll turn things around for Late Models.
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— CARS Tour (@CARSTour) January 9, 2023