From a pin to a plane, everything in popular sports is sponsored. Be it the footage of a crash or a magnificent overtake, sponsorship is everywhere. There are some sports that are highly reliant on sponsorships and NASCAR is one of them. However, due to a certain problem with the way business is conducted in NASCAR, the sponsors get really mad sometimes.

In a recent interview with Kelley Earnhardt Miller, 23XI Racing President Steve Lauletta opened up about finding ways to grow the sport and make it easier for teams and drivers to get sponsorship. He revealed the reasons NASCAR lags behind when it comes to sustainability as a business model. Lauletta further described the perfect business model that could save NASCAR.

Lauletta’s business model could save NASCAR from doom

During the latest episode of The Dale Jr. Download, Steve Lauletta explained why NASCAR is behind other sports in terms of reliance on sponsorship. He blamed the lack of proper format that has adversely affected NASCAR. However, there are some particulars that have adversely affected it.

Laulleta believes that the reason behind NASCAR’s falling popularity is the lack of collaboration as a sport. He emphasized, “The perfect model is the collaboration by the entire sport to grow it to more people, so that we have more opportunities to all succeed.” Speaking of collaboration, he pointed out that in NASCAR, teams “beat each other up all the time.”

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He strongly criticized the format under which, it’s always “me against every other team, me against NASCAR, or me against these tracks,” adding, “it’s just not easy to figure out the best way to maneuver because we’re not working together.”

Kelly Earnhardt Miller, the CEO of JR Motorsports, agreed that each team is competing for the last dollar they can earn, but no one is really interested in a collaboration. No one sees the big picture.

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The real reason behind sponsors’ frustration

According to Steve Lauletta, the divide between the teams means that each approaches sponsors separately. Furthermore, teams’ inconsistency and mutual criticism put a huge load on corporate sponsors. This results in the sponsors getting frustrated. Lauletta cited collaboration as the only solution to this problem.

He said that there is proper cooperation and coordination between teams in other sports. This facilitates funding and eases the burden on sponsors in reviewing each submitted proposal. He conceded that the situation in NASCAR is improving now because of better cooperation between teams and the organization.

It is hard to argue against Steve Lauletta’s firmly-held belief that if NASCAR continues to improve upon its collaboration factor, it could reach the masses in no time.

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