There are big changes on the horizon for NASCAR. A new TV deal has been signed and, to be fair, it is slightly confusing as far as the Cup Series is concerned. A number of channels and platforms are included in the deal, namely, FOX, NBC, Prime Video, and TNT. Fans are not too happy about all the switching around they would have to do to catch the whole Cup season. But NASCAR veteran Kenny Wallace is having none of the criticism.
The new TV deal, which will come into effect from 2025 and remain in effect till 2031, is worth a whopping $7.7 billion. The races in the seasons from there on will be split between the aforementioned media houses. FOX and NBC will be getting the lion’s share of the broadcasting rights with 14 races each per season.
Kenny Wallace asks disgruntled fans to save their complaints
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Fans are not happy with the media split. Older NASCAR fans, who are used to only one or a couple of networks airing the Cup Series will have to take a lot more effort and spend more money to view the entirety of the competition. Bob Pockrass shared the details of the new TV deals on Twitter and some fans immediately expressed their disappointment.
One fan commented, “I’m old enough to remember the switch to a single broadcast partner in 2001 for each half of the season was intended to cure the problem of “who is covering the event this time?” Good times.”
However, as far as NASCAR veteran Kenny Wallace is concerned, fans need to embrace the change and not think about the old days, because well, the old days are long gone. The 60-year-old retweeted Pockrass’ tweet and asked the naysayers to save their complaints.
“This is not the “old days”. save your complaints😆. Look at youR phone APPS. We all have (APPS GALORE). @FloRacing @dirtvision @RacingAmerica .. At least we have choices,” Kenny Wallace said.
This is not the “old days”. save your complaints😆.
Look at youR phone APPS.
We all have (APPS GALORE). @FloRacing @dirtvision @RacingAmerica .. At least we have choices. https://t.co/Lc3r8es94K— Kenny Wallace (@Kenny_Wallace) November 29, 2023
The new TV deal is undoubtedly NASCAR’s attempt to get in touch with a younger audience with the inclusion of Amazon Prime Video and TNT, both of which reportedly have a younger demographic of users. However, if someone is just getting into NASCAR, it would be extremely confusing for them to move from one platform to another just to enjoy a full Cup Series season. And the older fanbase is simply not used to it.
The deal may be a bit confusing for a number of viewers so here is a simpler breakdown of how the race sharing will happen.
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NASCAR to share broadcasting rights with 4 media partners
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FOX will broadcast the first 14 races of the season including the Daytona 500. Following that, Amazon Prime Video will make history as it will be the first time NASCAR races are exclusively available on a streaming platform. They will host the next 5 races.
After Prime Video’s stint, the reins will be handed over to TNT for the next 5 races. These races will be simulcast on both TNT and the B/R Sports tier on the Max Streaming Service. And finally, the last 14 races of the season will be broadcast by the NBC network.
All NASCAR Cup Series practice and qualifying sessions will be available on Amazon Prime Video for the first 19 race weekends, with the exception of the Busch Light Clash, Daytona 500, and NASCAR All-Star Race. After that, all practice and qualifying sessions for the NASCAR Cup Series will be available on WBD’s Max Streaming Service. The TV broadcast of those sessions will also air on truTV.
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The Xfinity Series will be exclusive to CW while FOX will retain the media rights to the Truck Series.
NASCAR 2025-31 TV deal:
Cup
FOX/FS1-First 14 races (5-FOX, 9-FS1)
Amazon Prime-Next 5 races
TNT-Next 5 races
NBC/USA-Final 14 races (4-NBC, 10-USA)Xfinity-CW
Trucks-FS1— Bob Pockrass (@bobpockrass) November 29, 2023
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Do you think NASCAR is taking a step in the right direction by moving to various platforms or will this deal come back to haunt them in the future? Let us know what you think.
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