Denny Hamlin recently discussed social media strategy with Jared Allen, his co-host on the ‘Actions Detrimental’ podcast. They debated the merits of Twitter Blue and the value of investing in social media tools. Hamlin believed their competitors would understand their tactics, and Allen stated that Dirty Mo Media had recently joined the app Threads. But that wasn’t all. 

During the podcast, Hamlin had a bone to pick with his Allen, as the latter had given too much attention to his competitor, Hendrick Motorsports.

Denny Hamlin’s Curiosity Sparked by Allen’s Fanboy Behavior

During the recent episode of the ‘Actions Detrimental’ podcast, Hamlin jokingly mentioned that Allen may have to rethink his allegiance. Talking about the very specifics, the Joe Gibbs Racing driver took a dig at his partner, saying, “He’s taking photos for Chase Elliott. Kyle Larson. I mean, he’s practically HMS fanboy.”

“I don’t take photos for Chase Elliott.” Jared jibbed back. 

“He probably has like a burner account,” someone chimed in. 

This got Hamlin curious, “Ohh! Do you have a burner?” 

“No!” Jared said defensively. 

“Are you getting too big for your britches?” Hamlin taunted his co-host. 

“You never know,” Jared replied smugly. 

“You never know? Are you breaking up with me?” Hamlin asked dramatically. 

“No, I’m not. Not here anyway.” Jared chuckled.

After the fun banter, the duo also grappled with the challenge of providing fresh, original content to their followers. Despite the speed at which they gained followers, Hamlin commented that they wanted to deliver something different rather than replicating the same posts on other platforms. 

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The pair also focused on differentiating their content across various social media platforms.

From Twitter to Peacock: Denny Hamlin’s Involvement in Building the Streaming Platform

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Clowning his fellow driver Brad Keselowski’s claim that he had a large role in building the Twitter platform – for which he refused to pay for Twitter Blue – Hamlin held that he was one of the few drivers willing to invest in the premium service and outlined some of its benefits. He explained that the service allowed him to edit tweets and ensured his content appeared at the top of followers’ feeds.

The conversation then turned to Hamlin’s involvement in building the Peacock streaming platform, which prompted the discussion of the evolving landscape of social media and the changing expectations around payment for previously free services.

Hamlin and Allen were deeply committed to leveraging their social media presence to engage with fans and promote their brand. They understand the importance of providing unique and valuable content and remain focused on staying ahead of the curve as the social media landscape evolves. They sought to build an engaging relationship with their followers and sponsors by investing in the appropriate platforms.

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