The Bristol Motor Speedway has been a staple of the NASCAR racing scene since it was first opened in 1961. However, recent years have seen a decline in viewership and attendance, leading to uncertainty about the future of the track. The latest speculation surrounds the possibility of a return to the Bristol race next year, but fans have attributed the current decline to the so-called “Chase Elliott Effect.”
What is ‘The Chase Elliot Effect’?
The Bristol Dirt Race, which is a prominent event in the NASCAR calendar, witnessed a significant dip in ratings compared to previous years. Fans were quick to point out the “Chase Elliott Effect” as the reason behind the sudden drop in viewership.
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.@FoxTV earned 3.5 million viewers for Sunday's @FoodCity Dirt Race at Bristol, down from 4.0 million for last year's event.
🔲 @TheMasters got 12 million viewers, winning the weekend.
🔲 NASCAR was the No. 1 or 2 sport of the weekend in seven of the first eight points races. pic.twitter.com/vU0XOweU6O
— Adam Stern (@A_S12) April 11, 2023
To give some context, Hendrick Motorsports Driver Chase Elliott, who won the NASCAR Cup Series Championship in 2020, was unable to participate in the Bristol Dirt Race due to his recent Snowboarding Accident.
The absence of Chase Elliott at Bristol had left many fans disappointed, and there is much speculation about what this means for the future of NASCAR. Fans are eagerly waiting for the return of their favorite driver, and many are predicting an uptick in ratings once he is back on the track. Although he has a devoted fan base, it is unlikely that his return alone will be enough to move the needle.
WATCH THIS STORY: Recent Chase Elliott Injury Update Leads Fans to Anticipate The Hendrick Motorsports Star’s Return at Legendary NASCAR Race
Fan’s React to Bristol Dirt Race and ‘The Chase Elliott Effect’
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Fans of the sport have taken to social media to voice their opinions on the matter. One Twitter user wrote, “Going to be very interesting what ratings do when Chase comes back.” This sentiment was echoed by many fans who believe that Elliott’s return to the track will be a turning point for viewership ratings.
Another fan wrote, “The 500k missing are Chase Elliott fans” suggesting that the drop from last year’s 4 Million viewers to 3.5 Million views was due to the lack of Chase Elliott fans tuning in.
We need @chaseelliott back! That will help the ratings I believe!
— Danielle Barwick (@D_Barwick) April 11, 2023
The Chase Elliot affect!
— John Sheridan (@JohnShe21036798) April 11, 2023
alot of people are cutting cable because theirs no way you lose that many viewers and chase Elliott
— SlideJob (@Slide_Job69) April 12, 2023
However, not everyone is convinced that Elliott’s absence is solely to blame for the decrease in viewership. Another factor that fans believe may have contributed to the decline in viewership is the controversial decision to change the Bristol track surface to dirt.
While some fans welcomed the change and found it exciting, others expressed their desire to see the old Bristol back, with its concrete surface.
The recent viewership slump at the Bristol race has left many fans and officials concerned about the future of the event. While the “Chase Elliott Effect” and the controversial decision to change the track surface to dirt have been identified as possible contributing factors, the future of the race remains uncertain. It also remains to be seen whether NASCAR officials will take this feedback into consideration.
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