For a long time, the Anheuser-Busch beer brand has been associated with Kevin Harvick. However, the 2023 Cup Series campaign will be its final year with the NASCAR veteran. This is because the 2014 Cup Series champion will be retiring at the end of the season. Obviously, Harvick’s departure leaves the sponsor in a bit of a limbo and in search of another client.
Now, the company has started putting out feelers for sponsorship duties with other teams. A few people, like Kyle Busch and Dale Earnhardt Jr’s nephew, expressed some interest as well.
According to Sports Business Journal, Anheuser Busch was in talks with Trackhouse Racing. Apparently, the front-runner to nab the deal is none other than Ross Chastain.
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However, both parties played coy, and the brand declared that ‘nothing was off the table’. Of course, the rumors did not stop a certain Kyle Busch from jumping onboard the speculation train.
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In a cheeky Tweet, he admitted that this had his ‘name written all over it’. Of course, it would be a little poetic to see Kyle Busch be sponsored by Busch beer.
I feel like this already has my name written all over it 🍻 https://t.co/JXHn8jb8LQ
— Kyle Busch (@KyleBusch) March 2, 2023
Kyle Busch has a contender for the sponsorship bid
Unfortunately for Busch, if he wanted to pursue this partnership, He has to contend with Dale Earnhardt Jr’s nephew, Jeffrey Earnhardt. The only actively racing member of the Earnhardt clan, put out his own cheeky post. He claimed that many drivers liked the brand, but no one could ‘live the brand’ as he does.
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I’m sure a lot of drivers like the @AnheuserBusch brand but I doubt any live the brand like I’d do!!! 🤷🏼♂️ just sayin. #buschlatte pic.twitter.com/Hz58NwQSxQ
— Jeffrey Earnhardt (@JEarnhardt1) March 2, 2023
At this juncture, there are three contenders to sign the Anheuser Busch brand as a major sponsor by the 2024 season. Many will be rooting for Kyle Busch to win this bidding war because it would be poetic to see Busch sponsor Busch.
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If this does happen, all we have to do is wait for Denny’s restaurant chain to sponsor Denny Hamlin. Additionally, it would be fun to see the Bubba Gump Shrimp Company to sponsor Bubba Wallace sometime in the future.