After the Closing of Rowdy Energy, Kyle Busch and Family Launch Shady Rays Business Venture

Kyle Busch had to face some difficult situations in the past few years with two of his business ventures closing due to unavoidable circumstances. The two-time Cup Series winner signed over his racing team to Spire Motorsports. His off-track business venture, Rowdy Energy, also dropped its shutters early this year. However, with every sacrifice comes the promise of new things. Kyle Busch holds immense popularity due to his sparkling career.

He plans to make full use of that, as he is venturing into new business domains this year. These domains may not be land he has trodden before, but they definitely show a lot of promise.

Kyle Busch getting cooler with shades to rock the summer

Busch has always been a glittering icon in the world of motorsports. In fact, his shining winner’s record may be a bit too dazzling for those caught unaware. So he is going to launch a new brand of shades to help his fans handle the glaring sun and his glaring performances.

In a recent post on Twitter, Fox journalist Bob Pockrass reposted Busch’s tweet showcasing his all-new brand of shades. Kyle Busch tweeted, “The future has never been brighter, welcome to the fam @shadyrays!😎The Busch gang is gonna be lookin’ fly all szn.💯”

Pockrass retweeted the post and wrote, “Kyle Busch (and family) has a new sunglasses deal …”

Talking about his past business ventures, Busch’s previous company, Rowdy Energy, went out of business in January this year. They had been slapped with lawsuits claiming that the drink was falsely advertised to be free of additives. Yet the drink was found to contain citric acid and ascorbic acids, preservatives used in the food industry.

Rowdy Energy gained a lot of traction when it was active, though. Starting the brand in 2020, Busch derived the name ‘Rowdy’ from his favorite character, Rowdy Burns, in the ‘Days of Thunder’. Besides Kyle Busch himself, other eminent racers like Rico Abreu and John Hunter Nemechek promoted the drink brand. Before the Rowdy Enerdy debacle, the driver also had to let go of his beloved brain child and Truck Series team, Kyle Busch Motorsports. 

Watch This Story: Tony Stewart’s Cup Series woes reach another low as SHR loses another sponsor to Ford rivals 

Busch was nostalgic upon parting ways with his team

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2023 felt different for Kyle Busch as he faced a lot of upheavals in his career. He sold his Kyle Busch Motorsports truck teams, the shop, and his race-car manufacturing business to Spire Motorsports. He became nostalgic thinking about how he would not be able to prepare with KBM, a team that racked up 100 wins over 15 years, for another season. 

“I definitely miss the truck series team a little bit. KBM still exists,” Busch said. “But I’m obviously missing the people that were there and going into the shop and seeing them every single day or every week or whatever it might have been,” the owner added. 

Right now, Busch is dedicating his entire energy to his main job with Richard Childress Racing. With the Daytona 500 looming ahead, he has a lot more free time to focus on a grand performance on the tracks.

Read More: Denny Hamlin: “Driving Backwards” Kyle Busch Being Held Back by “Underachieved” RCR & Austin Dillon