A Deep Dive Into Chase Elliott’s Chicken Tender Business

Without a doubt, Chase Elliott is currently one of the best and most popular drivers in the NASCAR Cup Series. At the age of 27, Elliott has achieved more than what others could only dream of in their entire career. His championship triumph in 2020, coupled with time and again victories, has helped him make good money. While he has been involved in a number of business ventures, his last year’s announcement was quite unexpected.

Chase Elliott and famous restaurant chain Hooters collaboration announcement

Last October, Chase Elliott joined hands with one of NASCAR’s long-time sponsors Hooters. Together, they announced the launch of Elliott’s new virtual restaurant, ‘Chase Elliott’s Chicken Tenders’. Interestingly, the concept of virtual restaurants has come into NASCAR post the Covid-19 pandemic.

Elliott wasted no time in pouncing upon the opportunity as he came forward with this idea. Speaking ahead of the launch of his virtual restaurant, the Hendrick Motorsports star said, “I’m excited to launch a menu that fuels fans’ love for delicious Hooters chicken, starters and sides.

“I have the best fans in the world. So I know they will enjoy trying this cool new concept and make an order for race day or during the week like I do.” Furthermore, Hooters also had its own strategy behind selecting the Georgia-born driver.

Everything you need to know about Chase Elliott’s Chicken Tenders

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As reported by Forbes, Marc Butler, SVP, Strategic Planning/Off Premise for Hooters of America envisions having Chase Elliott as a big boost for the restaurant. He said, “Virtual concepts have been an important part of our off-premises growth strategy since 2019. Hooters is very well known for our great wings, but awareness is lower for other menu segments such as tenders, burgers and seafood.

“Incorporating Chase into this virtual concept will help us create greater awareness, attract a new audience and grow our business with racing aficionados who can share in food and fandom.”

READ MORE – Chase Elliott Warns NASCAR Fans Why He Should Not be Trusted With This, Especially on Thanksgiving

Even Hooters CMO Bruce Skala spoke highly of Elliott as he considered him a pivotal figure in engaging with the fans.

Skala said, “As the most popular driver in racing today, Chase has a fantastic connection with our restaurant clientele no matter where they are ordering our famous foods, so it’s a natural we’d create a line extension together,”. Certainly, the restaurant has a strong potential to grow with Elliott as its face.

Where can one find Elliott’s famous Chicken Tenders restaurant?

While people can order it online for a delivery or a takeout, 196 0f Hooter’s 400 restaurants in America take orders for Chase Elliott’s Chicken Tenders. Amazingly, Elliott’s restaurant takes nationwide orders through DoorDash, Grubhub, and UberEats.

In fact, when the restaurant opened, Hooters declared a special incentive for many of the early customers ordering through DoorDash. At the end of 2022, Doordash was offering a 30% off deal up to $12 for people ordering for the first time using a specific code ‘NASCAR30’ back then.

Here is the vast menu available at Chase Elliott’s chicken tenders

What stands out about Chase Elliott’s chicken tenders is that they prepare it in different mouth-watering flavors, which include 14 enticing sauces. Interestingly, these are offered with ranch or bleu cheese, besides commonly served sides like waffle fries or tots.

WATCH THIS STORY: Fan Survey Hails Chase Elliott as the Most Popular Driver

Elliott’s virtual restaurant also provides boneless wings, chicken sandwiches, buffalo chicken salads, and beverages. To tempt the public, there are two fan-favorite starters, namely fried pickles and mozzarella cheese sticks. Surely, there are more than enough options to order from.

How much is the restaurant business adding to Elliot’s Net Worth?

The restaurant business is more often than not a venture that pays well in the long run. The need for good food will never go out of trend. This is exactly the reason Chase Elliott’s restaurant is bound to succeed. As per CelebrityNetWorth, Elliott has a net worth of around $12 million. The contribution of his restaurant to his net worth, however, remains uncertain.