$60 Million Worth Kyle Busch Once Openly Mocked NFL Players’ Financial Prudence After Being Rejected For Partnership With His Brand

Kyle Busch’s energy drink company, Rowdy energy perfectly embodies his personality. Moreover, he apparently tried to take that brand name and get some NFL players on board for an endorsement deal. However, things did not go as planned. Back in 2021, Busch narrated what went down and why the deal collapsed.

Busch stated, “I’ve been talking to a couple of guys on the NFL side about trying to do something with them but they’re all wanting some money.”

Then, Brandon Marshall asked, “Are you talking any equity?” So Busch responded, “I did talk equity, they wanted the money over the equity…” Marshall then said, “Wow, they don’t see the bigger picture.”

Busch concluded by saying, “They are making pretty big money, so it’s like they don’t need the money you know what I mean.”

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During their conversation, at one point, Busch was on the verge of naming those people but then stated that he would not and everybody burst out in laughter.

How is Kyle Busch’s energy drink different from the ones already on the market?

Busch apparently conceived the idea after a meeting with NOS energy where someone had stated to use the product name Rowdy Punch.

Busch states that his goal was to make a completely clean drink, that had no artificial ingredients in it. He further said that they added electrolytes and added a lot less sodium than their competitors. The main goal he affirms is to create an energy drink that will be healthier than the competition on market.

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Another major factor for him was that he made sure that his energy drink tasted just what it advertised, unlike according to him some of the competition, who had drinks that tasted terrible.