$400 Million-Worth Dale Earnhardt Jr’s Venture With Wife Honored by USA Today as the Best in the Country

Most athletes, after they retire, transition away from the center stage or the periphery of the center stage and the limelight gradually. But then there’re athletes like Dale Earnhardt Jr, who even after their retirement, stay as relevant and close to the mainstream as ever.

Not only that, someone like Junior, who was a fairly successful driver during his time in NASCAR, even after 5 years of his retirement, he is still winning. The only difference now is that instead of winning behind the wheel of a racecar, the Hall of Famer is winning in other facets of life.

Take for instance, his and his wife’s vodka brand, High Rock’s massive achievement.

Dale Earnhardt Jr’s vodka brand voted the best in the US

Last year, Earnhardt Jr. announced ‘High Rock’, a vodka brand in partnership with his wife Amy Earnhardt. Upon its release, it was a massive hit among the fans. But now, High Rock is a certified massive hit among the critics and the connoisseur community too, as Junior’s recent story proved.

Earnhardt Jr. posted a story on his Instagram in which he announced that High Rock was voted the Best Craft Vodka in the country by 10Best and USA Today.

“This Gatlinburg distillery, noted for their craft moonshine, have partnered with auto racing legend Dale Earnhardt Jr. and his wife Amy to create High Rock Vodka, a triple filtered corn vodka that is 88 proof, matching Earnhardt’s Daytona 500-winning car number. Sugarlands also features a range of sipping cream and moonshines,” read the description of Earnhardt’s brand on 10Best’s website.

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Junior wants to pass on his businesses to his children

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In an interview with INC last year, the $400 Million worth NASCAR veteran revealed how he and his wife want to have businesses that they can pass on to their children. “Amy and I want to build businesses we can pass on to our kids,” Earnhardt Jr. said. 

“It feels better to be part of the family.”

Dale Jr. emphasized how if the business stays within the family, there will be no such things as contracts or concerns about the venture going in different directions.

And speaking about her new role as a business owner and entrepreneur, Amy Earnhardt described that just like her husband, she believes that people succeed by doing the right things for the right reasons.

“I’m of the mindset that you attract what you want into your life,” she said. “That when you do things the right way, and for the right reasons… that you’ve already succeeded.”

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