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via Getty

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In a world dominated by finance and money, where survival hinges on sponsorships, NASCAR reigns supreme. Beyond its ruthless races, Nascar’s grip is tightened by financial power, impacting teams and drivers. Money dictates the game, as evident in the cutthroat competition and sponsorship-driven atmosphere. Marketing and PR become lifelines, attracting fresh fans and sponsors.

Each race weekend, the garages bustle with celebrities and social media icons. A recent appearance was that of a TikTok sensation, boasting 2.7 million followers, gracing the 23XI Racing camp.

A TikTok star was spotted in Michael Jordan’s NASCAR team garage

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Co-owned by basketball legend Michael Jordan and partner Denny Hamlin, 23XI Racing possesses a potent appeal for various brands. Bubba Wallace, the team’s full-time driver, carries his own magnetic pull for brands. Previously backed by renowned brands like McDonald’s, DoorDash, Columbia, Root Insurance, and Dr. Pepper, on this particular Indy race weekend, Wallace prominently showcases MoneyLion sponsorship on his car.

Accompanying the MoneyLion sponsorship, the customary presence of a social media influencer graced the garage, with TikToker Megan Eugenio entering the spotlight this week. MoneyLion tweeted its enthusiasm, stating, “Excited to be here in Indianapolis with @23XIRacing @overtimemegan @BubbaWallace @TylerReddick @KurtBusch. Whole crew is here! Let’s go!!”

Read more: “Certainly Would Like to See a Little More” – Denny Hamlin Snubs Bubba Wallace’s Effort as He Struggles to Stay Motivated

Megan rose to fame through captivating TikTok and Instagram content. However, a few months ago, Megan’s personal content fell victim to theft, as her personal content was stolen, sold, and shared across the internet without consent. Despite her usual focus on basketball and hockey, Megan’s appearance in the paddock supporting Michael Jordan’s NASCAR team isn’t surprising.

Bubba Wallace’s frustrating season with Michael Jordan and Hamlin’s team

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Wallace might be burning rubber on the track, but it’s not all sunshine and checkered flags for him. The pit crew, usually considered the unsung heroes of the race, has been facing a barrage of criticism. Wallace himself, along with fervent fans, has been dishing out his fair share of opinions on the team’s performance, especially when it’s time to put those strategies into action.

USA Today via Reuters

Despite the star-studded ownership partnership of none other than Michael Jordan and Denny Hamlin, that elusive taste of victory continues to tantalize Wallace. Now, the focus is intensely trained on Wallace’s vocal scrutiny of the pit crew’s operations. Incidents like the widely recounted mishap of the loose lug nut at Darlington are now squarely in the spotlight, painting a vivid picture of the team’s ongoing challenges.

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With all said and done, the focus now shifts to Indianapolis, where eager eyes await the #23 team’s performance. Qualifying 19th, Wallace and the 23XI Racing crew are geared up to make substantial gains on the track.