Veteran team owner Rick Hendrick’s influence and involvement with motorsports isn’t just restricted to NASCAR. Apart from NASCAR, Hendrick’s Automotive Group sponsors race cars and teams at the NHRA level. Their association with John Force Racing is certainly the one that stands out, and if we are to go by the latest updates, this partnership will continue going into the 2025 NHRA season.

The HendrickCars.com branding will be featured on JGR’s three world championship-winning drivers: Brittany Force, Austin Prock, and Jack Beckman. Rick Hendrick’s company will serve as a primary sponsor for the two-time champ, Brittany Force, at 4Wide Nationals and a second race in the Countdown to the Championship. Not only that, apart from these two primary sponsorship commitments, HendrickCars.com will serve as a major associate sponsor for Brittany in 18 other events.

Rick Hendrick extends his partnership with NHRA legend John Force

We all know how passionate and competitive Mr. H is about NASCAR racing. His team, Hendrick Motorsports, has fulfilled his passion and desire to reach the highest of the highs in the stock car racing world. With 14 Cup Series championships and 312 victory lane celebrations, HMS is the winningest team in the history of the sport. However, his love for motorsports could be traced back to drag racing, and that explains his support for John Force and his team.

“I’ve had a lifelong passion for drag racing. It’s how I first fell in love with motorsports, going to the local dragstrip with my dad. I’ve been a fan of John and his family for a long time, and our company is proud to partner with everyone at John Force Racing. They’re terrific representatives of HendrickCars.com, and we look forward to another exciting season.” Rick Hendrick said this in a press release.

Apart from the massive support to Brittany, HendrickCars.com will also assume the role of major associate sponsor for Austin Prock and Jack Beckman. JFR was forced to bring in Beckman as team co-founder; John Force is still recovering from the bone-chilling crash last year. The 75-year-old had to undergo rehabilitation for a traumatic brain injury after crashing his dragster at 300 mph during the Virginia Nationals.

Despite not being able to race, Force felt honored and thrilled to continue his partnership with Rick Hendrick. “It’s an honor and a pleasure to work with Rick Hendrick and HendrickCars.com on this partnership. I’ve known Rick a long time. He sets the standard when it comes to excellence and success in motorsports. I’m excited for my daughter and hope our teams can bring home a few ‘Wally’ winner’s trophies for HendrickCars.com.”

We are used to seeing Hendrick Motorsport cars dominate the ovals on Sundays. But, in reality, Mr. H is passionate about auto racing in general, regardless of the hype or popularity surrounding that event. Apart from his continued support to John Force and his team, Rajah Caruth will also be back on a full-time ride in the Truck Series after continued support from Hendrick Automotive Group.

Rajah Caruth thanks Rick Hendrick for supporting his NASCAR dream

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At the start of 2024, Rajah Caruth wasn’t sure he would be able to run full-time in the Craftsman Truck Series. Although Rick Hendrick’s company had committed to a 10-race partnership for the driver of the No. 71 truck, they converted that into a primary sponsorship for the entire season. Well, Caruth repaid the trust and faith shown towards him with a huge win at Las Vegas. He would also make it to the playoffs, finishing the season 7th after the Round of 8 exit.

With four top 5 finishes along with seven top 10 results, it was evident that Caruth was cut out to compete at the highest level. After a successful first year, HendrickCars.com will continue to support the Atlanta, Georgia, native as a primary sponsor in 2025. “When I got the opportunity to drive their Xfinity car at Phoenix in 2023, it felt like an audition for 2024. I didn’t have any plans at that point. I’m thankful for everything Mr. and Mrs. Hendrick and all the great people at HendrickCars.com and Hendrick Automotive Group have done for me. I’m super thankful for their support, and I’m ready to put on a show for them next year.” Caruth said this in a team press release.

Rajah Caruth has certainly showcased his skills and potential with the backing of Rick Hendrick. If he does manage to match his last year’s run or perhaps even do better, he might be in contention to reach greater heights. Spire has turned out to be a satellite HMS NASCAR team, which could lead to greater opportunities for Caruth in his racing career.