Florida Gators Football and the fans are still processing their feel-good week, coming off a spectacular 45-28 win against the Mississippi State Bulldogs in Week 4. The Gators have easily taken the game in their favor with 503 total yards of offense and a beautiful balance between the passing and rushing attack. One of the key architects behind this banger was the star QB Graham Mertz, who led the team to the glorious high with a staggering performance. He posted 19-for-21 passing for 201 yards and three touchdowns. However, the 23-year-old phenom is not only a pro on the field. Rather, he’s a super achiever in his associate business deals as part of the NIL. So, he chose to celebrate the victory in a unique way that helped both Mr. Marcedez’s personality and business commitment.

When Mertz is a top dog in his main craft, he has the look, the charm, the social media presence, and the ability to influence the marketplace that made him a ‘must-not-miss’ catch for the brands. As a result, the former savior of Badger football signed endorsement deals with a host of trademark companies like Raising Cane’s, Panini America, and Pepsi. He had an active connection with the Florida-driven NIL collective Florida Victorious. As per On3 NIL valuation, the four-star prospect has been given an impressive NIL valuation of approximately $592K. However, the most remarkable among all his NIL picks, the one with the car market prodigy, Marcedes-Benz, saw unprecedented hype.

In the middle of last year, The Florida quarterback announced a lucrative NIL partnership with the Mercedes-Benz of Gainesville dealership. While the deal isn’t the first car collaboration he did during his college career, the glamour and charisma attached to it made it stand out for sure. Previously, he penned a Range Rover Sport Supercharged in a NIL partnership with Essential Motors NJ. Coming to the latest sensation in his list, Mercedes-Benz, the entire deal wasn’t out on the surface. However, as per the limited reports, the QB has committed to appear in the upcoming EA College Football 25 video game through an Instagram post with a monetary reward of $600. Martz started to deliver on his promise, sharing an alluring post with the model car on his Instagram feed.

Immediately after an awe-inspiring performance on the field, the phenom went on honing his marketing skills, focusing on his NIL commitment. Posing with the luxury car in a winner’s attitude, Mertz wrote, ”@mbofgainesville always providing the winning drive. Go Gators 🐊.” Fans went into an unbridled eulogy spree in the comments.

CFB fans seem to be in awe of Graham Mertz’s latest social media flex

”Nowadays everyone always likes to say prove the haters wrong.” the young star said in the middle of April when people cast doubt on him and his team’s ability to do better. A perpetual believer added, ”For us, we know what people are saying but we’re here to prove each other right, we’re here to scrap together and go win.” Presently, he literally changed the dynamic of the haters with constant good work. Seeing the breathtaking post-winning show-off, a fan wrote, ‘Cool bro!’ while another chose to honor his unmatched vibe with some raging fire emojis.

Before stepping into the ongoing season with a lot of hype all around, Mertz earned the trust of his fans and coach. Finishing with 2,903 yards and 20 touchdowns last season, he set the stage for even better next door. Coach Billy Napier bowed down to his leadership, his voice the entire energy he brought, and so did the fan. Honoring the 6 ft 3 out loud, one of his admirers wrote, ‘Yesssirrr🐊🐊’. On the flip, others on the feed applauded his money mindset with nametags like GRAHAM MERTZ P.I., and Money Mertz.

It will really be a treat to see the $822K QB grow more both in his on and off-field commitments down the road. Florida Gators haven’t had the best of the season so far, but things can improve from here on! Mertz would have to lead that road to recovery.

If you want to know about other nitty-gritty of college football, you can refer to our ES Think Tank interview with Doug Sanders, founder of Sanders Sports and Entertainment.