With an Impressive Eye for Talent, CEO Peter Murray Helping Bring in Big Stars to the PFL

While the COVID-19 pandemic has prevented the Professional Fighters League (PFL) from holding events in 2020, it hasn’t stopped the US-based MMA organization from making big moves.

From launching their own OTT platform, mobile app, and content studio to securing broadcast partnerships in big markets like India and Russia as part of an aggressive global expansion effort, to bringing in top media executive Loren Mack to head their corporate communications department, the PFL is building up enough momentum to make a big comeback in 2020.

But while broadcast partnerships and content production are indeed important parts of the PFL’s growth, the fighters are the heart and soul of the league, and according to CEO Peter Murray, bringing in even more big-name stars and top-tier talent is a priority for 2021.

Currently, the PFL is home to some of the best fighters from 25 different countries, including reigning league champions such as Lance Palmer, Kayla Harrison, Ray Cooper III, and Natan Schulte, as well veterans such as Rory McDonald, and many others.

Recently, the PFL added even more talent from countries such as Brazil, Norway, Germany, and South Korea.

PFL CEO Peter Murray has tons of experience of working with big names

“We’re creating stars,” Murray stated in an interview with CombatPress.com.

After all, bringing in stars is something that Murray knows a lot about.

Prior to becoming the head honcho for the PFL, Murray was a top executive for American sportswear brand Under Armour, and was responsible for signing a number of big names such as three-time NBA champion Stephen Curry, two-division UFC champion Georges St-Pierre, heavyweight boxing world champion Anthony Joshua, and multiple-time gold medalist swimmer Michael Phelps.

With such a portfolio, it’s no surprise that Murray is helping the PFL land some of the biggest stars in MMA as well.

These MMA stars will help in fueling a league that features a unique regular season tournament-style format that other organizations don’t have.

It’s this format partnered with global reach and top-notch production value that will help catapult the PFL – fastest-rising MMA organization in the world – to the top, alongside industry leaders such as the UFC.

“Our role in MMA is to reimagine and reinvent the sport — smart data, storytelling. Now, number two in the world,” said Murray. “The UFC is the leader in the sport. They’ve done the heavy lifting. They’ve been doing it for 25 years.”

“The similarities are: we have a global reach, and in production value, the PFL is the best. We are second to none”, he added.

The PFL’s 2021 season is expected to begin in May of next year.