UFC President Dana White & NASCAR Team Owner Pitbull Team Up for a Joint Project

NASCAR fans can rejoice, as it is officially race week. In the buildup to the first race at the Los Angeles Coliseum, the Trackhouse Racing team, co-owned by Pitbull, made a big announcement. As it turns out, the Cup Series organization has partnered with UFC president Dana White. Apart from heading the MMA promotion, White is also a c0-owner of Howler Head Whiskey.

The Howler Head brand will be the primary sponsor for Ross Chastain’s #1 Trackhouse car. Together, the two of them unveiled the livery for the race weekend, and it looks good. The car has a primary paint scheme of orange, with the Howler Head Whiskey logo on the car. Furthermore, the car will later act as a showpiece in front of the UFC headquarters in Las Vegas.

White said, “I love the vision that Justin Marks has for Trackhouse. I’m excited to be a part of it and my two favorite things are fast cars and Howler Head. I’m so excited that we’ll be making our first NASCAR appearance this weekend. This is an absolute badass car, and I can’t wait to see it compete on the track at the Coliseum on Sunday.”

What to expect from the Trackhouse Racing and Dana White partnership?

Trackhouse Racing owners, Justin Marks and the rapper Pitbull insist that this is the right move for them. According to Marks, they wish to work with innovative minds and powerful brands. This is where a person like Dana White comes into the picture, with his Howler Head brand.

Last year, Daniel Suarez enjoyed a relatively alright 2021 Cup Series campaign. In fact, he even boasted of a best finish of 4th at the Bristol Motor Speedway dirt race. Additionally, he was able to reach the Top 10 on three occasions. In addition to that, Ross Chastain is also a decent driver and the outfit can benefit from having two drivers in the stable.

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