When passion, talent, and style come together, anything is possible. While Hollywood celebrities mostly get to endorse well-known fashion brands, athletes are now breaking into the fashion industry. They often attract the attention of renowned style brands for their unique style sense. From Shohei Ohtani to Alex Rodriguez and now Derek Jeter also stepped into the fashion world. The only difference is while the first two were the brand ambassadors for the brands, the latter has his own brand to flaunt. Jeter has recently taken the initiative to expand his brand, and in this initiative, he got a renowned ballet dancer as a partner.

Since his retirement, Captain Clutch has devoted himself to the business world. He collaborated with founder of Untuckit, Chris Riccobono and hockey legend, Wayne Gretzky to establish his athletic wear brand Greatness Wins in 2022. However, within a year, the brand plunged into womenswear and got a renowned ballet dancer as co-founder. Though Jeter is not-so-active on social media, he doesn’t forget to promote and flaunt his newly launched products.

Derek Jeter Flaunting His Greatness Wins’ New Venture

The Yankees legend is rarely seen on social platforms, but recently, he posted an Instagram story showing his brand’s new collaboration. Most interestingly, the post features Misty Copeland as the model promoting it. She is shown wearing different athletic costumes of the brand and stating her vision. She stated her idea, saying, “I love challenges. That’s what drawn me to this idea of being great.” According to her, greatness looks different every time.

The Greatness Wins started with a collaboration between people from three different fields. They proved how past professions can’t be a limitation to ideas and talent. The venture initially started with men’s wear, but according to Riccobono, they have been planning to launch womenswear for a long time.

After the launch of the new products, he stated, “We talked about doing it about one year after men?s. We?ve gotten lots of requests for it and we finally got it right.??As a co-founder and as an athlete, Copeland seems to be a great fit for the company, and she revealed, as an athlete and a woman, she “curated the styles.?

Derek Jeter’s business ventures boasts his collaboration with a brand from Food and Beverage industry as well.

Derek Jeter Shook Hands With Meati Foods

As a sports person, Jeter has always preferred healthy and nutritious food. Hence, his collaboration with Meati Foods was not surprising. Meati Foods claims to offer consumers animal-free meat made from mushroom root. A few months back, the company announced that the MLB icon has joined them as an investor and advisor.

About the collaboration, the baseball legend revealed, “When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability and taste.” Per him, the Meati Food products satisfy all the criteria.

Read More: 26 Days After Fanboy Moment With Captain Clutch, Brewers? Shortstop Searches for Derek Jeter?s Playoff Magic, Comes Up Empty

What do you think about Jeter’s business ventures? Share your thoughts with us in the comments.

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