The tides of time had turned against the 27 World Series winners, the New York Yankees. Their season began on a rather disheartening note, intensifying the challenges for the remainder season. To make matters worse, a series of injuries plagued the team. The loyal Yankees fans had eagerly awaited the All-Star break and game, hoping it would serve as a turning point for their beloved team. However, their hopes were dashed as yet another perplexing move by the Yankees only added fuel to their frustration.
Despite this recent maneuver narrowing the gap between the team and others in the league, it has veered them away from their esteemed historical reputation.
An advertisement patch that is leading to unhappiness
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The New York Yankees are one of those teams without any advertisement patches on their jerseys. But it has changed after their latest move. The Yankees signed a deal with Starr Insurance and will have the company’s patch on the Jersey.
The New York Yankees shared the news on their official Twitter handle. It read, “The New York Yankees are proud to welcome Starr Insurance as our new signature partner @StarrCompanies.” Though this move hints towards a patch, it seems to have segregated the team from its history.
The New York Yankees are proud to welcome Starr Insurance as our new signature partner. @StarrCompanies pic.twitter.com/urjpUp7dy5
— New York Yankees (@Yankees) July 12, 2023
The Yankees fans, who never wanted a move like this, have left them ridiculing the change. They have registered their thoughts, apprehensions, and disapprovals in the following tweets.
The Yankees shouldn’t put ads on their uniforms
A) They don’t need the money
B) They are the Yankees— The Giants Nation Podcast (@GiantsNationPod) July 12, 2023
Reflecting on the Yankees’ history, a fan went as far as to express their uncertainty about recognizing the team anymore.
I don’t even know who the Yankees are anymore .. what are we doin
— Nicholas Joseph (@sniickks) July 12, 2023
This latest move fell far short of the fans’ desires for the Yankees.
Pinstripes ruined
— Bronx Hawk (@Yankee_Hawk) July 12, 2023
A fan even went as far as saying that this deal is the major loss ever for the team.
THIS IS THE BIGGEST L OF ALL-TIME.
— Patrick Hennessy (@UnhingedPatrick) July 12, 2023
The fans have expressed their dissatisfaction with this particular deal, which has caused discontent among them. Considering the team’s disappointing season thus far, this move has further unsettled the fans. Though, what makes the Yankees choose it? It’s the lucrative multi-million dollar deal.
An enticing multi-million dollar deal for the Yankees
Having an advertisement patch is not new for the league. Many MLB teams have it, but now the Yankees would be part of it. They will have a Star insurance patch on home and away jerseys. The deal is $25 million per year for said sleeve rights. Sports reporter Darren Rovell shared this news on his Twitter handle.
It read, “Sources: Starr Insurance deal that gives them Yankee uniform patch has an average annual value of $25 million a year.”
Sources: Starr Insurance deal that gives them Yankee uniform patch has an average annual value of $25 million a year.
Told there were higher offers, but Yankees were concerned about right fit pic.twitter.com/QmiNEJ4zJ4
— Darren Rovell (@darrenrovell) July 12, 2023
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He also stated that there were higher bidders for the same, but the Yankees found this deal the best fit. But as clearly visible in the fans’ comments regarding the move, the deal is still unfit.
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Will they change their mind? What are your thoughts on this? Let us know in the comments below!
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