The COVID-19 pandemic was a difficult time for businesses across the world, causing many organizations to downsize or shut down. If not shut down, many companies had to cut salaries or fire some of their employees to offset the loss. But the former New York Yankees star Alex Rodriguez was not one of those people. He weaved his way through the COVID pandemic and did not let the pandemic affect his employees.

Rodriguez has built a business empire around his $1 billion worth of investment firm A-Rod Corp. Furthermore, he has developed a $350 million net worth following his baseball retirement. His management during the pandemic and lockdown is helping him navigate crisis situations today with his various business ventures.

Alex Rodriguez focused on two major points during the pandemic

The COVID pandemic hit major corporations and massive companies hard, causing major losses. But Alex Rodriguez minimized the damage by following two core principles. The retired New York Yankees star turned businessman opened up on these principles during a 2020 interview with Gary Vaynerchuk. 

During the interview, Rodriguez said, “We have not cut one person. We haven’t cut 1% of one salary. And the reason why, even though it’s justified in this moment to do that because obviously the income and revenue is not the same. I wanted to make sure that at the darkest moment, A-Rod Corp shined and we were there for them. And, that’s one of the greater advantages of working in a company like ours. We really think about our team first.” He then mentioned his second principle, saying, it’s about “being active, it’s never sleeping and it’s really just being all-in. Leaning into it.”

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These two principles have helped Rodriguez weave through his recent $300 million Slam Corp. loss. In fact, he managed to secure a $20 million investment for his new business venture Jump with partner Marc Lore.

A-Rod and Lore are moving into the ticketing and fan experience industry

Alex Rodriguez and Marc Lore founded Jump with the aim of bringing new life to the fan experience and ticketing industry. This came after Live Entertainment Inc, formerly Ticket Master, botched the ticket sales for Taylor Swift last year. The two have been mulling an entry into this industry since their failed attempt to buy the New York Mets. 

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They have made great strides, bringing in $20 million of investment. It will be interesting to see how their new venture goes. But Rodriguez has really learned from his experiences. What do you think of Alex Rodriguez implementing his COVID experiences in ventures today? Kindly share your thoughts down below!