¿Qué está pasando aquí? That is what multiple Spanish baseball fans might be thinking after seeing the Texas Rangers’ latest cap design. What was expected to be a simple addition to New Era’s Overlap 5950 collection quickly took the shape of an unintentional spectacle. One that had fans laughing and the organization scrambling.

Marketing blunders happen. But this one? Next level.

The Texas Rangers’ new cap was supposed to be a new addition to the team’s merchandise lineup. Instead, the product turned into an internet gossip. The Ranger’s iconic “T” logo covered the “X” in “TEXAS”. And this has unintentionally established vulgar Spanish slang. Somehow, such a glaring oversight slipped past multiple approval levels—just for fans to notice it within hours of its launch.

By the time the company identified the mistake, it was too late. Screenshots became viral over social media and backlash was in full swing.

The organization pulled the cap and the link now redirects to the Rangers’ online shop homepage. But digitization won’t let you go that easy! Because this blunder is not getting ignored any time soon.

Such a design blunder is not new to New Era. Just last September, the organization had to pull the Athletics cap from its 9FIFTY Snapback collection. At that period, fans quickly highlighted that the design unintentionally spelled “A’SS” across the front. Even though that cap still made it to the market, it says how the approval chain failed to catch such an obvious mistake.

There are other victims, like, the Colorado Rockies and Houston Astros. These two teams got their share of poorly thought-out designs. The Rockies cap featured the baffling phrase “ColCrado RoRies” while Houston’s had its “H” and star logo covering the “T” and “R” in “ASTROS,” spelling out “ASHOS”.

These are not just small errors; they are branding nightmares. A one-time slip-up is forgivable, but, when an organization continues to roll out flawed products, it raises questions about quality control. Fans expect better and so does MLB.

Mistakes from the league – not just the Rangers

For instance, in 2019, MLB’s “Players Weekend” uniforms were widely criticized because of their dull and monochrome look. Several admitted they looked more, like, slow-pitch softball jerseys, not MLB gear.

During the 2024 postseason, the league launched advertisements on batting helmets. A move that some fans felt cheapened the game’s aesthetics. MLB defended the situation as a financial necessity. However, it was another instance of focusing on revenue over fan experience.

The Overlap cap issue is yet another reminder that MLB needs to rethink its branding approach. They are not engaging fans, but becoming a running joke.

At what point does MLB need higher standards from its cooperators? The league officials ignored to comment on the issue. And reportedly, the Texas Rangers officials were not aware of the design before its release. Such a lack of oversight just fuels frustration among fans and players alike.

For baseball talents, a cap is more than just part of the uniform—it is an identity. Derek Jeter spent his career in a Yankees cap and spoke about the pride of wearing the pinstripes. Ken Griffey Jr. made the backward cap a cultural symbol. And those are still affecting generations of young talents.

If players share such a powerful link with their team caps, then the designs must be handled with more care. Don’t you think?