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Tom Brady‘s eponymous brand BRADY is picking up steam since it went live in 2022. Announced ahead of the football legend’s first retirement announcement, BRADY boasts sportswear for men. The 45-year-old recruited big names from college sports to help spread the name when he launched. And now he’s promoting the brand through other sports stars, namely former Yankees icon Alex Rodriguez.

With apparel ranging from jackets and vests to beanies and joggers, the brand’s aim is simple. To provide minimalistic comfort wear for men for all kinds of activities, albeit a little expensive for the common man. Maybe that’s why Brady is now branching out to superstars in other fields. And what’s more, Brady and A-Rod happen to be good friends, and this wasn’t the first time the NFL star did this!

Alex Rodriguez proudly wears Tom Brady’s BRADY brand

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The former Yankee and the former Patriots QB have a well-documented friendship. From being superstars in their respective fields, the two are often seen together at various events. The two men are now also colleagues at FOX Sports – with Rodriguez serving as a broadcaster and analyst and Brady as a color commentator. No wonder the latter chose A-Rod to send over some clothing to.

Rodriguez posted an Instagram story wearing a gray jacket and blue sunglasses, posing for a selfie. The caption read, “Thanks @tombrady for the great swag.. love it!!” Brady later reposted the photo among a series of other photos from his brand, which the former Yankee then reposted again! Both were without any captions, but the two seemed to be playing a game of Instagram tag as if daring the other to stop first.

What other celebrities have endorsed the NFL icon’s apparel company?

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With football’s popularity and Tom Brady’s name, it wouldn’t be surprising to see names from different industries supporting the football legend. With social media as a powerful tool in the 21st century, brands are gaining popularity through various outlets. And so Brady would be remiss to not take advantage of it to promote his new-ish venture.

READ MORE – Millionaire Alex Rodriguez Once Revealed How Good Friend Tom Brady and $105 Billion Worth Mentor Always Form the Perfect Team

Canadian sensation Justin Bieber is known for his fashion sense in addition to his skills as a musician. So it was only natural that he sported BRADY last year and shared pictures on Instagram. There were also reports of Brady teaming up with some of the Kardashians before releasing his own line.

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WATCH THIS STORY – “I’m Having Tom Brady Talk To Her”: MLB Legend Alex ‘A-Rod’ Rodriguez Recruits Legendary QB To Help His Eldest Daughter Make An Important Life Decision

While BRADY might not be the Jordan brand just quite yet, it’s perfect for those who worship the football legend and love to spend big bucks.