The controversial pitch clock has troubled a long list of MLB players, who are still acclimatizing to these new rules. But the same pitch clock has come with its own set of benefits, with the most prominent benefit being the shortened duration of the games, leading to 172 million minutes watched on opening day, which shattered the previous MLB record by 42%.
However, the increased viewership only seemed to benefit those sitting in front of a screen, and possibly not the team, who house thousands of fans every game. In fact, the shortened duration of the game meant reduced time in the stadium. This, in turn, meant lesser time to drink beer, and that wasn’t good news for fans who had to drive back home, and for teams who make a large chunk of money through beer sales.
While faster games mean more viewership, it also translates to reduced beer sales for MLB teams…
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On average, the duration of the game has reduced by 30 minutes, which could be assumed as one inning. Consequently, as a fan spends a shorter duration in the stadium, they spend lesser money. Hence, to tackle the beer sales problem, teams like the Brewers, Twins, Diamondbacks, and Rangers extended the stop time for beer sales – which was initially placed to prevent drunk driving.
MLB games are now 30 minutes quicker than last year.
That translates to a loss of $280,000 to $1.1 million in lost beer sales throughout the season, depending on the stadium.
So several teams (Brewers, Twins, Diamondbacks, and Rangers) have already extended their beer sales…
— Joe Pompliano (@JoePompliano) April 12, 2023
As explained by sports and business writer Joe Pompliano, faster MLB games “translates to a loss of $280,000 to $1.1 million in lost beer sales throughout the season, depending on the stadium.” As a result of the reduced beer sales, “several teams (Brewers, Twins, Diamondbacks, and Rangers) have already extended their beer sales deadline from the 7th to the 8th inning.”
MLB Commissioner Rob Manfred stands by the benefits of the pitch clock, and has spoken about its benefits in the bigger picture time and again: “It has worked as we intended and consistent with what we saw during the 18,000 games that we used these rules for in the Minor Leagues.”
Some fans immediately pointed fingers at the MLB and the teams for removing an innings cap on beer consumption. They believed that monetary motives purely governed the move without any regard for public safety. A few other fans displayed happiness about how there would be fewer “obnoxious drunks” at these games moving on.
This is how fans reacted:
Less obnoxious drunks at a game. I don’t see a problem
— Joe Randazzo (@Yankeelibrarian) April 12, 2023
Maybe they could fill more seats because the games aren’t so boring 🤷♂️
— Patrick Hickey, MD (@pwhickey) April 13, 2023
Per team? Would this be over 81 games per?
— Ron Flatter (@ronflatter) April 12, 2023
Buuuttt it’s not up to the teams to police people from driving drunk.
That’s an adult decision you need to make. It’s like saying McDonalds is making america fat. No, the people who have lost their self control are making themselves fat.
I think you have a poor argument.
— christian (@MuzikMeister42) April 12, 2023
Has it factored in that fans will stay longer at the games. I live in San Jose and too go to Giants games with kids and school you had to leave around the 6 th inning. With the new pace of play can sometimes make the 8th. Thanks for tweet
— tomp (@NavyTomP) April 12, 2023
By that logic, yes. But money talks and I wouldn’t be surprised if most teams just remove the cap altogether. It’s a shame we can’t trust fans (drivers) to be responsible.
I know it’s apples and oranges, but should restaurant stop serving alcohol two hours before closing to let…
— Matt Herrmann (@MattyHerrmann) April 13, 2023
Stadiums need more beer and hotdog vendors walking through the stands
— Bobson Dugnutt (@Greene_MLB) April 12, 2023
Tampa has extended to 8th inning as well
— Jack Murphy ⚡️ (@jackmurphylive) April 12, 2023
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Makes sense from a marketing perspective.
— Alexandre Lores 🇺🇸🇨🇦🇨🇺 (@alexandre_lores) April 12, 2023
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What are your thoughts on these new rules to fasten the game? In the long run, will it be beneficial or detrimental to the game? Let us know in the comments below!
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