“He’s Also Stayed Out of Trouble.” When a Renowned Editor an Insight Into the Popularity of 5X World Series Champion Derek Jeter Amongst Brands

Having won almost everything in baseball, Derek Jeter’s name became synonymous with the sport. Playing for a top franchise like the New York Yankees for over two decades was enough to make him a household name in American sports. Apart from his dedication to the game, the former Yankees captain was also known for his calm demeanor. And That was probably the reason why the former shortstop was a star off the field, too.

Talking about the same, a renowned editor heaped praise on the New York Yankees legend. Here is what he said:

His clean personality added another star to Jeter’s popularity.

Notably, Jeter’s success and dedication to the sport made people love him. But it was his clean personality that made it easy for people to relate to him. According to the New York Post, Brian Helfrich, assistant managing editor of SportsBusiness Daily, termed Jeter a nice guy. He said, “When a company wants to be included in national baseball, the first person they look at is Derek Jeter.”

Helfrich focusing on why more brands want to be associated with the shortstop, shared, “A company knows what they get with Jeter. He’s a nice guy, he’s always smiling with a beautiful celebrity on his arm. And he’s also stayed out of trouble.”

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Notably, in 2010 Forbes ranked Jeter as the No. 64 richest star in its Celebrity 100 list in the USA. His reported annual income was $30 million, which included multiple endorsement deals. He had a 10-year contract with Nike worth $100 million. The player continued to shine on the field until his retirement in 2014.

A successful career off and off the field for Derek Jeter.

Derek Jeter made his MLB debut in 1995 for the Yankees in the Year 1995. Jeter has played 2,745 games and has scored 1,923 runs at an average of 0.310. The ex-Yankees captain was involved in 1311 RBIs and has 280 home runs against his name at an OPS of 0.817. The 2009 world series champion made it the Hall of the Baseball Hall of Fame for his accolades on the field.

Since retirement, Jeter has been involved in multiple projects. These include Turn 2 Foundation charity, Greatness Wins, an athletic wear brand, and more. He has been involved with the baseball team too. He was an investor cum CEO of the Miami Marlins until the start of the 2022 season. Another franchise that Jeter would love to be a part of is the Yankees. Given Jeter is very popular, will investors join hands with him for an MLB franchise? Will it happen or not? Only time will tell!

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