Alex ‘A-Rod’ Rodriguez established himself as a great athlete on the baseball diamond. Post-retirement, he has exemplified his might as a world-class entrepreneur. Thus, he was also once a guest investor on the reality series, Shark Tank. Rodriguez’s progressive journey is a result of the efficient management of his royal resources.
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After Rodriguez retired, he utilized his financial strength to build up an empire through fruitful investments. From sports franchises to liquor and even beauty products, the former Yankee has ventured into various departments. Back in 2021, he launched a men’s cosmetic named Blur Stick. But he sure isn’t the only celebrity to have set foot into the booming $1.5 trillion worth of the wellness industry.
Pop icon Rihanna experienced massive growth in her net worth after launching her Fenty Beauty makeup line. Following on, she also created her Savage X Fenty lingerie brand. Thus, Rihanna got elevated to the ranks of a billionaire. Apart from these two, pop music sensation Harry Styles also expanded his sphere in the same industry.
When Harry Styles expanded his sphere of innovation:
Harry Styles became another celebrity in 2021 to explore the rewarding possibilities offered by the wellness industry. He launched a brand named ‘Pleasing’, with the scope for further expansions. The cosmetic line began with a small product offering nail polish and lip oil. Also, alongside there was an eye serum infused with a combination of okra, marshmallow, and lingonberry.
Styles kept his brand open-ended so that he could experiment with different products and concepts. According to a source, Styles said, “Do I have any idea where Pleasing will be in five years? No. Obviously I have an idea of what I would like us to be aiming at, but honestly, I don’t know. That’s what makes it exciting to me.”
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Styles’ brand had striking similarities to world-renowned actress Gwyneth Paltrow’s brand named ‘Goop’. Paltrow’s brand began as a nutritional newsletter to share cooking recipes in 2008. But with time passing, her brand also transitioned into a retailer of beauty care products. Another famous actress, Jessica Alba’s cosmetic and product line, ‘Honest Company’ also gained global popularity in 2021 after record sales.
What did Alex Rodriguez have to say about his cosmetic product?
After launching the Blue Stick in partnership with ‘Hims & Hers’, Alex Rodriguez said, “Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products. Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”
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Watch This Story – Here’s A Quick Look At How MLB G.O.A.T Alex ‘A-Rod’ Rodriguez Spends His Millions
So, which of the aforementioned celebrities’ products do you wish to use someday?