Vanessa Hudgens is taking a step forward with her new venture, Caliwater. The High School Musical actress, who is engaged to Colorado Rockies shortstop Cole Tucker, has been a mainstay in Hollywood for more than a few years now. But that doesn’t mean she has limited herself to a career in acting and singing. The 34-year-old has tackled the cosmetics industry before and now she’s taking over the health drinks scene.
Being an avid sports fan, Hudgens has a lot in common with Tucker. Though she has admitted earlier that she didn’t know much about baseball before meeting her now fiance. A golf lover and a basketball fan, Hudgens has also inspired her beau to give them a try. And now she’s going ahead with Caliwater, promoting it with its co-founder Oliver Trevena.
Vanessa Hudgens promotes her cactus water drink at an expo
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The official Caliwater page announced a few days ago that Trevena and Hudgens would be making an appearance at Natural Products Expo in Anaheim, California. The business partners came up with the idea of Caliwater after discussing their shared love for earth-friendly activism.
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And what better way for a businesswoman to promote her product than on International Women’s Day? The co-founders of the company showed up at the convention, and various people posted about meeting the two. Caliwater’s Instagram later re-shared everyone’s stories. Hudgens can be seen talking to others about the healthy drink or posing for pictures.
What was the inspiration behind Caliwater?
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According to the National Library of Medicine, about 75% of Americans are chronically dehydrated. Social media is full of reminders about keeping up one’s water intake. Today’s diet of instant or cooked foods and not enough fruits has left people’s bodies constantly parched. And this is where Caliwater comes in.
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Armed with a number of nutrients that aren’t present in regular water, Hudgens and Trevena wanted something that wasn’t just healthy but nature friendly too. Hudgens, particularly, wanted to use Prickly Pear – a type of cactus fruit. In addition to containing naturally occurring electrolytes, Prickly Pear extract is also a good hangover cure!
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If nothing else, that sounds tempting enough to give Caliwater a try!