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NEW YORK, NY – MAY 04: R2D2 is on the field prior to the game between the New York Yankees and the Cleveland Indians for Star Wars night at Yankee Stadium on May 4, 2018 in the Bronx borough of New York City. (Photo by Elsa/Getty Images)
Getty
NEW YORK, NY – MAY 04: R2D2 is on the field prior to the game between the New York Yankees and the Cleveland Indians for Star Wars night at Yankee Stadium on May 4, 2018 in the Bronx borough of New York City. (Photo by Elsa/Getty Images)
Creativity can come up from anywhere and at any time. Turning trash into something that people cherish is not easy. But, if things are done right, people will even buy the trash. This is what happened with the artist and entrepreneur Justin Gignac. He started selling trash from New York City to people around the world. Also, he managed to sell trash from the Yankee Stadium for $100.
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He made it possible all because of a challenge, as he wanted to prove someone wrong. This unique challenge turned things that used to be in stinking piles of trash somewhere in NYC into something worthy of turning up in people’s living rooms as a trophy.
What trash from the Yankee Stadium Justin made to sell at $100?
Justin found at people look for trash from specific big events, and would even pay higher than the $50 he usually charges. It started in the year 2001, and since then, Yankee Stadium has hosted some big events. One such big event is the World Series.
The trash from the Yankee Stadium during the World Series got sold at $100 per piece. People wanted to buy it two decades ago and still do.
According to him, everything has a story behind it. That story intrigued people to buy the stuff that was thrown away. Having a memory of some big event, such as the World Series, was something people wanted to have in their homes. It also wasn’t like whatever people bought came looking like trash. The trash was beautifully packed in a transparent cube with “Garbage of New York City” written on it.
What was the challenge that encouraged Justin to do something like this?
Back in 2001, somebody had said to Justin that the packaging of a product didn’t matter, but its content did. But Gignac opposed it and said that packaging matters as much as the contents do.
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Therefore, to prove the man wrong, he had to do something like sell trash to people with nice packaging. It all started out as a joke to prove somebody wrong, but in the end, it became a full-fledged business.
Written by
Edited by
Rupak Kumar Jha