Manchester United unveil their new Adidas kit for 2015/16 season

Manchester United have unveiled their new kit for the season 2015/16, designed by the sportswear giants, Adidas.

Adidas had signed a record of £750 million deal with the club in July last year, making it the highest of its kind over the entire sporting community. This comes after 13 years of their kit being made by Nike. To many, this reminds them of the 80’s when the team last wore an Adidas kit.

The sportswear giant has decided to go back to the future with the traditional 3 stripes running down the shoulders, an Adidas hallmark. Apart from the deep blood red color, which defines the club on its own, they brought back the V-Neck.

The unveiling of the  Kit happened on the 1st of August at midnight by Phil Jones and Daley Blind with the motto being “Breaking expectations”. Only certain stores in Manchester and London were selling the jersey in England. The United online megastore also opened 9 AM BST, after it was closed down for over a week.

Talking about the new kit, their designer Inigo believed the design to be a celebration, according to the  club’s official site. He also said:

“We felt the first jersey back should be a celebration of this(Manchester United and Adidas together) so it needed to be red, the v-neck was very iconic and very much a Manchester United Adidas shirt and, obviously, just the three white stripes. This means, on a very basic level, this was a clear winner. It wasn’t so difficult in the first season because we’ve waited a long time and wanted to celebrate the look of us both together.”

When asked about the away kit, which is yet to be showcased, he said:

” The colours are definitely not set as the away strip changes more than the home kit. The away ones are always an area where we can try new things and it’s usually an important discussion with the club. There is more of an experimental process.”

While designing the kit, they have ensured to keep memories of the past intact while using newer techniques and designs.

“The blue away strip between 1990 and 1992 was a key thing we wanted to include in the shirt. On the hem of the waist on the home jersey, we have this debossing and it’s the ‘M’ graphic from the kit we all remember from the 6-2 win at Arsenal and the Rumbelows Cup final success as this was the inspiration point for that. We wanted to have cues to the old jerseys and show we’d looked into the past and re-imagined them into a modern shirt or re-interpreted it.”
“The actual fabric on the front panel is this hoop stripe. This is a ventilation structure which is ventilating the players more so it’s basically designed to increase player performance and ventilation whilst they’re playing.  The actual one the players wear will be the Adizero, which is the lightest jersey we offer at Adidas and is designed to make the players run faster and play faster.”

United’s managing director, Richard Arnold, believes that the kit can bring back memories and also be a step forward.

Manchester United lead with the highest kit deal, followed by Bayern Munich with £645 million and Chelsea at £300 million, both of them also by Adidas.